Build a Dental Practice That Grows With You (E.340)

“What are they passionate about? What are they willing to do?”- Dr. Kelly Euse

Episode Overview

A successful practice can give you room to decide what comes next.

After nearly 20 years in dentistry, Dr. Kelly Euse has expanded how she thinks about patient care through oral-systemic health, prevention, nutrition, bacterial testing, and a deeper focus on the whole patient.

She also shares how different strengths between doctors and team members can help a practice grow without losing its identity.

What This Episode Reveals

• Your interests as a dentist can change without abandoning the practice you built.
• Different strengths across the team can make the practice stronger.
• Patient trust is often built through small, personal moments.

What You’ll Learn

• How Kelly’s interest in oral-systemic health changed her approach to care.
• How she and Clint built around different clinical strengths.
• How curiosity can help bring energy back into the work.

If This Sounds Familiar

• Dentistry feels more repetitive than it used to.
• You keep noticing patient needs you want to understand more deeply.
• You wonder whether your next chapter can happen inside your current practice.

Next Steps

• Look at what keeps getting your attention clinically.
• Ask your team what they are excited to learn or improve.
• Choose one next step that fits your standard of patient care.

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Transcript

00:00:02 Regan Robertson: You know, what’s so cool about this is you have created an environment between you so that you can lean into your passions. And it’s so wild to me how you can put the title of dentist on someone. And that can mean that their, their area of focus and passion can really be completely different. Thanks for tuning in to the Everyday Practice of Dental Podcast. I’m Reagan Robertson, my co-host Sarah Hansen, and I interview real dentists and experts who grow their dental practices using authentic marketing in a way that you can remember, repeat, and use in your own practice to get the patients you deserve. Let’s dive in.

00:00:36 Sara Hansen: Hello everyone. Welcome to the Everyday Practices Dental Podcast with my girl Reagan and I today. I am so excited to have Doctor Kelly use joining the podcast. She has been in dentistry for almost twenty years and of course, her practice has been voted Carson City’s Best dentist now twelve years in a row. But what I love most about Kelly is her passion with the connection between oral health, total wellness, and really the way that she takes all of that into her patient care. Um, Doctor Kelly is so passionate about bacterial testing, nutrition education for her patients. She is a pro Botox and prevention, uh, doctor and of course uses the high tech nology in the practice. So welcome Doctor Kelly to the podcast.

00:01:33 Kelly Euse: Thank you for having me. I feel like the gang is back together right here. We’ve had we have a few years of knowing each other and yeah, thanks for having me.

00:01:45 Regan Robertson: Yes. Such a rare treat to have you here. And we’re so grateful. Listeners, um, if you’re fortunate and in the industry long enough, you know, you get.

00:01:53 Regan Robertson: To grow up with people around you and great colleagues. And Kelly is one of those colleagues. So she. I started in twenty eleven. Kelly, you graduated in two thousand and four and I met you not long after I joined PDA. So it has been a real blessing to see you go through all the iterations with you and Doctor Clint Hughes and Doctor Randy Wright. And if you just gave us a snapshot today, uh, what size is your practice? How many doctors, how many ops, like help, help our listeners see where you are today.

00:02:25 Kelly Euse: Today we, we’ve extended our building and we currently have four doctors in the office. We still have the OGs of doctor Randy Wright. We’ve got my husband and myself, Clint and myself. And then we have an associate doctor as well. And operatory wise, we have nineteen Operatories is what we have. Um, we we work currently out of maybe fifteen ops is what.

00:02:53 Sara Hansen: Mom.

00:02:53 Kelly Euse: Would say.

00:02:54 Regan Robertson: So did you do. Nineteen to be like one ahead of of Bruce down in Granbury when he had this expansion as well.

00:03:02 Kelly Euse: No, no. Be a good story. I should say yes on that. Yeah we have, but honestly we probably could have done twenty or more. But we like really spacious opportunities when you come into our office. You could probably do an off and a half to two ops per operatory that we have. And that’s including hygiene. It’s this is where you live. So you have to be comfortable.

00:03:24 Sara Hansen: Yep.

00:03:25 Regan Robertson: Can you.

00:03:26 Sara Hansen: Tell.

00:03:26 Regan Robertson: Us. Oh go ahead. Go ahead.

00:03:27 Sara Hansen: No, I was going to say speaking to that, Kelly has done a beautiful job in designing the practice to fill. She wanted it to feel homey. And so when her patients walk in, she has beautiful oversized couches and pillows and, you know, awesome, like a little bar area. And she’s just done a really good job. It doesn’t feel like a dental practice. And that really pulls a little bit of who she is into the practice. And she’s done a phenomenal job with that.

00:03:57 Kelly Euse: Oh thanks, Sarah. Yeah, that was really important to me.

00:04:01 Sara Hansen: Mhm.

00:04:02 Kelly Euse: Let’s be honest. Going to the dental office. It’s not. It’s people are already high anxiety. They have other things that they prefer to do. You know, if if they sniffle, they’re like, I’m out for the dental office, but they’ll still show for their hair appointment or nail appointment, right. So if you can create an environment that’s welcoming right off the bat, it feels like a living room is what it that was my intention. And, um, by being able to purchase the building and double the size of what we had, we were able to create a waiting area that does, it has this sofas, it’s got nice furniture, it’s not your cold kind.

00:04:43 Sara Hansen: Of.

00:04:44 Kelly Euse: Feel. And like this buffet table that has like a fire inside of it. We’ve got three screen TVs. Um, you know, I’ve got my little slideshow of dental stuff and Clint’s got his, you know, different let’s watch the bird or the beach thing. But it’s that’s the intention. And, you know, I’ve we’ve had several people say, where’s like the barista? We just need a barista. That’s all.

00:05:09 Regan Robertson: That.

00:05:11 Kelly Euse: You know, Clint being Clint, he’s always like, you know, maybe we need to bring some of that back. And I found this cool, like coffee machine where you push all these buttons and then they get their custom coffee and I’m like, okay, whoa, whoa, whoa, big guy. Like, yes, I love the idea. However, I just got new carpet a few years.

00:05:30 Sara Hansen: Oh.

00:05:31 Kelly Euse: Just give me a year of new carpet and then you got the thumbs up.

00:05:36 Regan Robertson: You know, my doctor’s office makes it a point to serve you a beverage at every visit you have, no matter what you’re there for. And I always felt really special that they would because you do. They have the bar also, and you can go into the little fridge or you can get your tea, all of those things. But they make it a point to ask you. And they even have in their back, like in their back area, like the really fancy waters and everything. So they will, you know, if you say water, they will go often get you that. And I think that never ask their office manager, but even that special touch, um, makes me feel so seen. And this is where you are today. Kelly uh, but I heard that you’ve been recognized as the best practice for twelve years in a row. So you didn’t always have that expansion, but perhaps you always had that mindset of helping people feel seen.

00:06:23 Kelly Euse: Yeah, we that’s always been our intention. Even when we didn’t have our large office. Reagan. Um, we utilized what space we had. It was tiny. But again, at that point in time, I still never had the cold hospital style furniture. It was, hey, you walk in and you’re welcomed by name. You are greeted, you know, yes, we do have our little mini bar, like the little, you know, coffee stuff and the waters and stuff. And and now that we have more room to expand that. Yeah, we’re looking at more fun, you know, techy things because it’s like, oh, this is like the hydrolyzed water. This is the, you know, oxygenated this. And you know, what, what, what resonates with who we are and promotes the health, right? So I, I do walk a fine line with, you know, if I’m telling people, don’t sip on that, what am I serving? Right. So I do like, well, you know, we think some things are cool. It has to resonate with who I are. Right. And, um, but yeah, even before the expansion, it was important to us to have a welcoming, comfortable environment.

00:07:36 Regan Robertson: You know, uh, when I, I remember in, I think it was twenty twelve, so this is fourteen years ago, we did a personality assessment down in Florida. We had a group, a big blue sky event. It event was like all the PDA clients together. And I did what essentially was a blind analysis. So I took people’s results, and then I matched them with colors and feelings and presented it back. And you, Kelly, I remember distinctly saying, beloved, my word for you was beloved.

00:08:06 Speaker 6: Good memory. Holy cow. That was years ago. We did that, huh?

00:08:09 Regan Robertson: But, well, I still see it today. I still see it today. And maybe it’s. Maybe it’s even your hair color. I don’t know, but I remember thinking chocolate chip cookie. I think I said that too, but it was this feeling of home. It was like a warm golden brown. And, uh, and I remember presenting that and hearing you say that to me is the most beautiful bridge in how you bring your authentic nature into a business environment. And you elevate that experience based off of who authentically is you. Because we know we do have different personalities in that practice to use, although he’s not on this show, so we won’t speak for him. However, he’s he’s a different yeah, yeah, He’s a different personality entirely. And so he brings his own, you know, set of, of, um, values and, and his approach and his tone to things as well. So part of being great at marketing yourself and, and sharing that experience out and making sure that it’s what they can expect is balancing that. So having four doctors in the practice probably even adds to the complexity a bit. How long have you had your associate?

00:09:12 Kelly Euse: Um. Gosh, we, we have had this associate since April of this year, but we’ve had an associate prior to that as well, um, for a few years. And then he chose to, you know, um, buy his own practice and do his own thing. And we are happy for him.

00:09:34 Sara Hansen: Mhm. Kelly one of the things that I love about you is you’ve kind of found your niche within how you practice for your patients. Can you talk a little bit about that connection between oral health and really the total wellness, um, that you love to bring to your practice and how that kind of flows through your dentistry?

00:10:00 Kelly Euse: Oh, I love that. Now you’re speaking.

00:10:03 Sara Hansen: I’m speaking your language. Yep.

00:10:06 Kelly Euse: Oh, wow. This journey of health that started years ago. And I think the original thing that really captured my attention was, you know, the pH of what are you drinking? You know, what’s the pH of what is your drink? And that was not even talked about. I think we did that probably fifteen plus years ago. I don’t.

00:10:28 Sara Hansen: Know.

00:10:28 Kelly Euse: So it was huge because I have these huge posters to this day. We’ve updated it. I’ve updated the drinks with all the new drink we’re doing. And you know, we have a picture version of it now, as well as just like listed out, but it’s listed in like, what are you drinking? What’s the pH. Why do I care? Why should you care?

00:10:49 Sara Hansen: Mhm.

00:10:51 Kelly Euse: It’s been eye opening to patients. And we’ve created even just flyers that they can they can take because people are like taking photos of it. And I’m like, oh, I need a handout of this. So that was one thing. And it’s like, okay, if what you drink matters with your, your oral health, what’s going on in the rest of your body. And I think we can all relate to having somebody in our family or a close friend.

00:11:15 Sara Hansen: Mhm.

00:11:15 Kelly Euse: A health journey that they go through. Right. And when you go through that journey with somebody, you start questioning like, what are other things that they, they, they could do? What are things that I mean, gosh, I’ve got all this training in health, but do I really know more about the whole body? And so then you start looking into more things and like, you know, AOS the oral Systemic.

00:11:44 Sara Hansen: Yep.

00:11:45 Kelly Euse: Other doctors, what are they talking about in the oral systemic connection? Um, that started, you know, my dad, I mean, since he was thirty seven, he’s had heart conditions that were.

00:11:56 Sara Hansen: Yes.

00:11:57 Kelly Euse: Genetic. And then it kind of morphed into, okay, some other things happened with his heart health. And it’s like, gosh, then that morphs into, okay, the periopathogens, what can we be doing in the dental office that can actually benefit not just my dad, but my patients that are in the same boat. And so that’s what sparked my passion was, um, people in my life that I love, right? And then of course, you know, we love our families, we love our teams. And you, here’s another Bruce Baird. It’s like, do right by other people and do do good while doing good. And it’s like, are you providing that same level of care and concern to your patients that you would to your family? And so that’s how we started bringing in other things about the oral systemic. It’s like, okay, are we doing salivary tests? Are we really looking at their health history? Are we talking about what does that mean? If you have, you know, Alzheimer’s or if you have a heart condition, like, is there something in the office that we can do on the oral health, you know?

00:13:04 Sara Hansen: Yeah.

00:13:05 Kelly Euse: There’s so much that we can actually see first before they’re diagnosed. I mean, just visually, um, going through, um, we, I, we did, I think it was like thirteen years ago, the bill Doneen Preceptorship. That was eye opening to get the medical and dental community on the same page. I mean, for example, you know, the crease in someone’s ear that the crease that’s a sign of heart, heart stuff going on that you can just visually see, you know, like the little like dots that are I.

00:13:35 Sara Hansen: Didn’t know that. I didn’t know that. Oh my gosh. Keep going.

00:13:39 Regan Robertson: Oh yeah. Don’t miss that. The little dots. Is it cholesterol?

00:13:43 Kelly Euse: The cholesterol right there. You open someone’s cheek and you can see the white dots as well. I mean, all these things, they don’t teach you that in dental school, maybe.

00:13:50 Sara Hansen: No, no.

00:13:51 Kelly Euse: For over twenty years. But when I was there, it was like really brushed by very quickly. Frank’s crease had no clue about that, you know, thinning hair, gray hair, prematurely, all.

00:14:03 Sara Hansen: These.

00:14:04 Kelly Euse: Things that go back to your systemic health. Yes, in a dental office. And we’re taking your blood pressure every time you come in for, you know, your your hygiene appointment and you have a track record of like, hey, this is kind of creeping up. This is way up. Hey, this, you know, check with your doctor and, um, sorry, I’m going on and on and on.

00:14:30 Sara Hansen: I know, but this is Kelly. This is why we wanted to have you on the podcast is because I think in dentistry, we get so hyper focused on implants and crowns and, you know, all those things, the big cases, as Bruce would say, the train wrecks. Right. And while, yes, so many dentists love that there is also this massive tide that’s turning within dentistry, and it’s this educational path that you’re doing with patients. But so many doctors in the industry are really passionate about as well. And yet I think it doesn’t have a big enough voice, right, of this oral health connection. And what is it doing for our patients? I think our patients think that’s all medical. And it’s like, no, this we can prevent so many things in dentistry. And so I, I love that you highlight that. I love that your practice has taken this big turn and this shift into total body wellness. And how are we looking at things on a preventative level and a deeper level, not just, oh, hey, let’s do a dental exam. Things look great. No cavities, but it really is asking your patients about their health and their lifestyle and how that all integrates. Um, so talk to us about because we know Clint is the big technology guy. He is the dentist that clinically, you know, loves to do the big cases and the all on fours and the reconstructive. And you have found this beautiful area of expertise that you thrive in, and it makes you so happy. We can hear your passion coming out as you talk about this. So talk to me about the yin and the yang that, you know, you and Clint as husband and wife and owners of the practice together. How does that show up clinically for both of you to kind of sit in your expertise and how that supports the patients?

00:16:19 Kelly Euse: So, Reagan, going back to your personality test, so umpteen years ago did this test. And you’re right, Clint, is this amazing, awesome clinical and personal powerhouse, right? I mean, his personalities, the top two traits were power and prestige. Right. And were what, like passion. And I can’t even remember. But it was like, I’m very. And, um, it was funny in this, in the actual personality book because we ended up buying it. We wanted to know more about it and do our whole team is that we were actually the perfect match, which we didn’t plan that. Right. But it’s like.

00:17:04 Sara Hansen: Mhm.

00:17:05 Kelly Euse: Much competition. And that’s not what drives me. It’s like I what drives me is like the feel good. Let’s let’s hug it out if we have to. And hey, I’m gonna hold your hand along the way. I know this is scary. And hey, maybe if it’s something I can’t do, I’m going to get you to the right person that can do it. And maybe that’s in office, which people prefer, um, to the powerhouse guy, right? Or is to a different specialist that we need to be talking to. But I’ll, I’ll absolutely hold your hand. I will do a ton of procedures as well. I do, I like dentistry. Um, I don’t love every aspect of all the procedures, but it’s worked for us because he brings competition like a little bit of that to me. And going back, Ragan is like, I bring that plate cookies to him, right? The hey, hey, calm down. We got this, we got this. It doesn’t always have to be like, you know. So he’s he he truly vision and I’m an awesome cheerleader. Let’s say that. And then it’s like I just bring a different aspect of he’s doing the yummy. He’s like the first person in northern Nevada to use robotic assisted implant placement. So that fits with his personality of being precise, predictable for his outcomes. Right. And then my personality is, hey, when they’re here, I want them to have this great experience, which Clint wants that as well. And how do they feel? Like I was really taken care of. I was really hurt and it was as comfortable as a dental appointment could be. Right? That’s where we really, I think, work well together. And at the end of the day, are we talking dentistry at home? No. You have to have like those boundaries of yeah, certain things can be discussed. Certain decisions have to be made. But once we’re home, it’s like we’ve been very intentional, like family when we’re at home comes first and that’s where we’re at. And he works part time. I work part time. And we’ve, we’ve maintained that for over twenty years.

00:19:16 Regan Robertson: This, this might, um, come at like from the side for us here, but I in, in stories like this, especially yours, it’s not that you have done this without your own set of challenges or struggles along the way. Everybody gets challenges and struggles no matter what. It’s never it’s never all great from a psychological standpoint. What I love that you said so much is you are balanced in the data side and the emotion side. So you’ve got Clint doing, like you said, the powerhouse elements, he, he brings the, the, the logic in and the, you know what, from what I can understand the sharp decision making and yeah, and that’s there. And in order for a human to really be compelled to take action, you have to have a balance of both. You have to have the heart, you have to have the empathy, and you have to have the warmth so that emotionally, a person feels understood. A person understands that, yes, I need this care, but also you care about me enough to offer me this care. It’s not just a transaction. So if you have too much of one or too much of another, it can get a little wiggly. As far as a decision being made, can you think back to all the years that you’ve been in practice with Clint, and were there times where you did struggle with the different approaches that you had, and how did you work through that?

00:20:30 Speaker 7: Gosh. I.

00:20:34 Kelly Euse: I think, of course, like with the marriage, you know, there’s always a balancing act, right? Of okay, pick your battles. Is it worth it? Right. And in the end, what’s your goal? We both have, you know, we see the world the same. We both have ultimately the same goal. How do we get there may be a little bit different, right? Um, and, you know, maybe it’s maybe it’s a team or a staffing issue where I would say at the beginning of our careers, you come from a perspective like, why don’t people just do their jobs? Can’t they just do it? Aren’t they just happy with doing it? Like I said it, so do it right. And then it comes back to like, okay, this seems like a repeat conversation. We’re always having that. There’s a lot going on in their lives that maybe we don’t have the perspective or we don’t understand, or maybe it’s just not the right fit of the person that works with us. Right? And I think that’s, that’s where we’ve come together and we both have, um, grown as to like, well, it can’t always just be a black and white, like do it and do it my way or it’s the highway. It’s like, okay, well, are we getting the same result? You know, and maybe there’s a little slight of a detour, but what are our standards? Does it meet our standards? But maybe there’s a little slight different path, a little personality to get there as well. I’m Clint. I’d be I’ll be honest. Like we we’ve been very fortunate that we don’t we haven’t had major like battle it out like because he I understand him truly, I understand him and um, he gets me like he, he knows when it’s like, okay, Kelly’s really upset. Like if she’s really upset, then okay. Because I don’t, I don’t get rattled very often. It’s like, yeah.

00:22:28 Speaker 8: Yeah, or.

00:22:29 Speaker 7: Whatever.

00:22:30 Kelly Euse: And he’s my like, yeah, you know, he’s, he’s my fighter in the corner that I can always like, I’m tapping you in, big guy.

00:22:40 Speaker 9: You know what’s so cool about this?

00:22:41 Regan Robertson: As you have created an environment between you so that you can lean into your passions. And it’s so wild to me how you can put the title of dentist on someone. And that can mean that their, their area of focus and passion can really be completely different. So like, Sarah, like you’ve been saying with Kelly, with the oral systemic connection and looking at the different testing and the pH balance, I mean, there is like this whole area you can go or Clint who leans over into the technology side of things. Could you think to what behaviors you put in the practice so that like, for example, your associate that that’s here, that Randy that’s here, but also associates as you grow, what we, what do you do to create an environment where they’re encouraged to lean into their, what they’re passionate about when it comes to being a dentist, which means you can go in all sorts of different directions.

00:23:33 Kelly Euse: Well, you have to get to know people, right? And that’s several meetings beforehand. It’s like, what do they like to do? What is their passion? What are they willing to do? Right. Because we’re at that point or at that point where there’s certain procedures we don’t want to do anymore.

00:23:49 Speaker 8: Mhm.

00:23:50 Kelly Euse: There’s still a need for it, right? There’s still a lot of things out there that people need to have done. And, um, but you also don’t want to burn an associate out, right? Maybe they’re like the sleep dentistry. Maybe they’re really into. I mean, which right down my alley with the oral systemic. Right. Um, and maybe they really want to learn more about implants. It’s like, okay, great. What classes are you taking? And then kind of fostering like, okay, what did you learn? When are you going to that class? And, you know, leaning into Clinton has so much knowledge to share about that. And I guess creating the environment that you can’t do that and then have some doctor meetings to, to go over cases together, like what would you have done? And then I think it’s collaborative in that regard. Because how I see case, how Clint sees the case are very different. Right? And maybe you don’t know what you don’t know until you talk to somebody else. And then maybe that’s when you experience like, oh, I should go take that staining and glazing class for Sarah or gosh, yours seemed better than what I took on that. And it has to be collaborative. But I will say, you absolutely have to have systems in place, right? You for us, what is the advanced dentistry by design standard? You know, it’s like, it doesn’t matter if your crown is just as beautiful, but did you go through all the steps to to get there and do the assistance, know what those steps are as well. It’s it’s not just, you know, did the doctor do a nice job? Well, yeah, but if I’m having my assistant stain and glaze it or, you know, try things in, it’s like, do we mark all the boxes? And that goes to the front office having the phone answered from that first point of contact. You know, Sarah helps us a ton with that.

00:25:44 Speaker 8: Yeah. To the back.

00:25:45 Kelly Euse: Experience. We’re a we’re a team. I can’t do my job without any other person in that office. And we have to make sure that they recognize and we elevate them and edify our whole team. That’s really important to both me and to Clint.

00:26:02 Sara Hansen: You know, Kelly, you are so good at identifying your team’s passions. Um, you I mean, one big shout out to you. You’ve had team members with you for like twenty years, you know, but your hygiene team, I want to speak a little bit to them because they so beautifully like. And I think by their own education, like you said, like you’ve kind of given them like the wings to fly right? Of, hey, what are you passionate about? How do you want to bring our philosophy of care but into what you love as well? Um, your hygiene team, they really are so in tune with you about and are passionate about as well that oral systemic connection. And what I see is there’s like this whole new level of a hygiene appointment that seems so simple with, you know, patients. Sometimes it’s just a cleaning, right? But now this whole elevated experience, even for just a continuing care visit, um, is really something that brings that passion into not only what you do, but even your team. And so can you talk to maybe other doctors that like, how do, how do we do that? How do we extend our philosophy of care? Things that you love. Things that you kind of own in the practice of this is how we want to show up for patients and extend that into your team, because your team is a beautiful example of that.

00:27:31 Kelly Euse: Oh thank you. First of all, I appreciate that. So our three hygienists that we have, um, they’ve been with us for over ten years. And I think that’s a testament to okay, they like us. Yeah. Right. And we love them. Right. And what, um, we did, gosh, years ago is we, we did the, um, Rachel Wall training where she came in that’s, you know, into the office and did the whole hygiene revamp because there’s, there’s, there’s got to be more to this. What are we doing? And so she helped us get our systems in place. And truly, for umpteen years I’ve been meeting personally with the hygienist once a month. And so we meet for an hour and a half, once a month. And we we keep it like, okay, quick little housekeeping and then we go right into something clinical as well. What are we learning? What are we excited about? How are different things working? Um, but you’re right, it’s, it’s important to empower your team. What are they passionate about? Right? And the latest thing that we brought into our office, um, is the air polisher. So they each have their own air polisher. So with the g b t the gutted biofilm therapy. That’s the big, but I love it. Love it.

00:28:53 Sara Hansen: I, I am yes.

00:28:55 Regan Robertson: It’s my my hygienist uses that. Kelly I it is the best investment everyone can make. I have not heard of other practices yet like on this podcast that have that have had that. And so I’m telling you yeah, yeah, you’re going to get voted best for years. I mean, it’s just so pleasant and it’s so nice. Oh yeah.

00:29:15 Speaker 10: It is. It feels so smooth. Yeah.

00:29:18 Kelly Euse: They’re getting all of that gunk out of your mouth, you know? Subgingivally. It’s the safest thing out there to clean around implants that we know of today. And our hygienists are excited about it. And patients are not dreading their appointments because the water temperatures one hundred and four degrees, you know, and.

00:29:39 Regan Robertson: I love my appointments so much.

00:29:43 Speaker 10: Right.

00:29:44 Sara Hansen: Do you need a testimonial because Reagan is going.

00:29:48 Regan Robertson: Well, it’s just I’ve had I mean, I have the, the, the genetics, you know, I’m, I build up a lot in there. I get my cleanings every three to four months. Like I, it’s just a requirement to me. And, and it’s been a, it’s been a battle I’ve had bleeding. Um, I did get the testing done, which was really great. So I learned that I at the time didn’t have all those little nasty spirochaetes or whatever they’re called. But still, it’s just if it’s painful, I didn’t even know until I had him that he could put sensitivity gel on, but he just went ahead and did it. And so I I’m just grateful. Kelly. I’m. I’m grateful that you like stay on this. Your team apparently stays on the cutting edge. Is there any advice you could give to maybe a dentist that is burned out and needs to keep that curiosity up? Like it’s healthy to keep the curiosity up, but they just feel exhausted and maybe they just haven’t had the resources or, you know, they’ve had their own personal challenges, but is there anything that’s helped get you through the tougher times? Not that you’ve had many, maybe.

00:30:45 Kelly Euse: I think we all do. Right? We we go through different phases in our life. And I think it would be naive for us for me to say like, oh, I’m always fine. Life is always good and always happy. We all have ups and downs, right? And whether it’s our personal life, our professional life, if you’re getting burned out, if you’re like, ah, I’m just doing this all day long. Do I love it? Um, I think it’s okay to humble yourself and take a step back and, and work on your self-care. Right? And are we feeding ourselves with the proper nutrition exercise, you know, and it can start small. And then maybe it’s like, maybe we need another like personal hobby. Like that’s, that’s, you know, me, I like to craft, I like to take my dogs on a walk. Um, maybe it’s volunteering at this elementary, maybe it’s taking a C or a class that’s not even related to a technical aspect of dentistry. Maybe that’s going to open your mind about, you know, psychological happiness reading some books. Um, and then I would say, ask your team, like meet with your, especially your hygienists, um, in one, one, one group and then maybe even your front office another time and then your assistants and ask, what are you passionate about? What’s new out there? What do I not even know in hygiene that’s out there? I mean, you know, it’s, I don’t know what I don’t know. And that’s how we found out about the air polishers. It was through our hygienists. Just humbling yourself to ask what’s new? Why is it so great? Okay. Does that fit with our philosophy of care? And then their passion. Honestly, it’s a chain reaction for me that I get excited about it. I’m like, this is really cool. How did I not know about this? This is how long has this thing been out here? How can we incorporate this and why is it better for my patient? What? I use it on my family. Um, and there’s so many different things that are out there and even products that you can ask. I even have front office, you know, team members come and say, hey, we saw this thing on Instagram or whatever about this loss. Can we call and try it out? Or, hey, can we do this lunch and learn on whatever? And it’s like, that’s how we’ve honestly been introduced to certain products in our office. And if my team’s excited about it, it’s a chain reaction. I’m going to get excited about it.

00:33:09 Sara Hansen: Yep. What I love Kelly, you just spoke to, you know, some things about you. Right. And we know that Clint is from Carson City. Um, and you actually, you’re my my fellow Utah girl. Um, but going into the community, I, you have built such trust with the community. You’ve been there for a very long time. Can you speak a little bit about you talked about crafting and some of those other pieces? So much of your dentistry is authentically you. How is that showing up for the community around you? Like building trust. What does that look like for them right now?

00:33:55 Kelly Euse: Um, gosh, I think it’s the little things. And then of course, there’s always the big things. Yes, there’s the community service that you can get involved in. Um, you know, that, that that’s really important, right? Um, yeah. Projects different, um, help helping, you know, provide a nicer Christmas for kids in the community. Right. Um, and then there’s the little things that you can start on Monday with your patient.

00:34:24 Sara Hansen: Mhm.

00:34:25 Kelly Euse: Call your patient at the end of the day. Hey, how you feeling, Joe? It’s Kelly. You know, tell me about that. Did the numbness wear off? Are you. Yes. Okay. Don’t forget we talked about X, Y, and Z. This is what to expect. Maybe, you know, use this rinse or whatever we talked about. Um, I think it’s those little things right off the bat. And it’s like, this is my cell phone number. If you need it, call me, shoot me a text. Um, and, and most patients will say, oh my gosh, I can’t believe you called me from your cell phone number and didn’t block it. Um, and I’ve had patients text me and say, hey, yeah, I’m, I’m sorry, I don’t mean to abuse this, but XYZ is going is going on. Can you please advise? Can you help me? And it’s like, well, of course. And I think it’s just those little things that anybody can do. A dentist could do, a hygienist can do. Your assistant doesn’t have to go from their cell phone, give them, get them a phone, buy them a phone call.

00:35:23 Sara Hansen: Yeah, I don’t.

00:35:23 Kelly Euse: Have time or desire. Have have somebody else from the office call on your behalf. But it’s things like that that build trust that my patients know that I do care because I wouldn’t call if I didn’t care.

00:35:35 Regan Robertson: Hey, thanks for joining us on Everyday Practices Dental podcast. It would mean the world to me if you could leave us a like or a review on iTunes or go to Productive Dentist Academy through Google and leave us a review there. You know, we are here each week to talk about what’s possible when you leave your practice with clarity and courage. If you are ready to build a business that supports your life and not the other way around, investment grade practice coaching powered by productive Dentist Academy can help. Visit investment grade practice dot com to schedule your free sixty minute coaching session so you can start designing the practice and lifestyle you’ve been dreaming about all along.