News

Dentistry has become more sophisticated, efficient, and perhaps unintentionally, more commercially driven. Has something important been lost along the way? PDA Multimedia Content Manager, Matt Hutchings, takes a close look at how insurance pressure, rising expenses, industry consolidation, and status-driven ideas of success have gradually pulled many practices away from the people they were built […]

Success in dentistry shouldn’t rest solely on numbers. It’s the legacy you leave behind that really counts. We reveal why the most successful practices are those driven by a clear sense of purpose. Phoenix Dental Agency’s Director of Operations, Robyn Damaris, shares her personal story of how professional strategy and personal mission intersect. Read The […]

Many dentists feel like they have to be “influencers” to win online, leading to total burnout. We discuss how to cut through the noise and use social media as a simple, authentic tool for connection rather than a source of stress. Read the article  

A full schedule doesn’t always mean a healthy practice, and most dentists know that feeling in their gut. In this article for DrBicuspid.com, Phoenix Dental Agency Sr. Marketing Advisor Sara Hansen challenges the dental profession’s obsession with chasing new patients and makes the case for something far more sustainable: owning your marketing from the inside […]

You might think your website looks polished, but what if it’s also turning people away? Today’s dental consumers can spot stock photos instantly, and when they do, their trust disappears just as fast. In this article, Sara Hansen and Matt Hutchings reveal why authentic photos and video aren’t simply cosmetic upgrades. Real team members, real […]

Think your website is your best new-patient magnet? Think again. In today’s digital world, simply appearing in Google search isn’t enough. This article explains how savvy dental practices are turning clicks into appointments using conversion-focused design, clear calls to action, and patient-friendly follow-up. You’ll learn what elements your site might be missing, how to nudge […]

What’s more powerful than a keynote at a dental conference? A historic moment when the industry’s leading voices unite for a candid, forward-looking conversation. Developed by Phoenix Dental Agency, and hosted at the Productive Dentist Academy Conference’s 20th-Anniversary celebration in Frisco, Texas, the Dental Media Roundtable brings together five top editors, including Dr. Pamela Maragliano-Muniz […]

Is your office color scheme accidentally repelling patients? Color influences 62% to 90% of first impressions within just 90 seconds, yet many dental practices treat it as an afterthought. The wrong palette can undermine your brand, affect patient comfort, and even impact your practice’s perceived value. Color psychology runs deeper than aesthetics. It can demand […]

What is your mission? Your cause? The answers can unlock your deepest values and motivations. But for many dentists, they’re buried by self-doubt, imposter syndrome, and the pressure of others’ expectations. The most effective leaders, however, aren’t always the loudest or most credentialed, but those who lean into their genuine strengths. Authentic leadership can transform […]