Podcasts

“You can walk into a practice and tell that the team is aligned by a feeling. You can sense it.” – Matt Hutchings Brief Overview of the Episode Sara Hansen sits down with Matt Hutchings, PDA Multimedia Content Manager and podcast producer, to talk about the moment marketing gets tested in real life. Matt shares […]

“Good luck replacing your demand before you remove it.” – Regan Robertson Brief Overview of the Episode Going out of network is not a quick switch. It is a strategic transition that requires planning, clear communication, and the right internal systems long before the first contract changes. In this episode, Regan Robertson and Sara Hansen […]

“The patient welcoming is so simple, but really, really important.”- Apryl Christian Brief Overview of the Episode Some practices think patient experience is built through big gestures. This episode makes the opposite case. Trust is often won or lost in the smallest moments. Eye contact at the front desk. A warm welcome. A phone call […]

Marketing without a “why” is just expensive noise. In this podcast episode, we explore how identifying your practice’s core purpose transforms your external messaging and creates a lasting impact on your team and your community. Listen here

“And this is why really marketing is a system. Marketing is not products.” – Sara Hansen Brief Overview of the Episode In this replay, Bruce and Sara break down why so many dentists misunderstand marketing. It is not just ads, websites, or getting the phone to ring. It is the full patient journey. From internal […]

“We are so worried about marketing to strangers, yet we do not put that same emphasis on the patients who already know us.”- Sara Hansen Brief Overview of the Episode This episode takes a hard look at one of the most expensive silent problems in dentistry: patients who say they are interested, leave without scheduling, […]

“If I go to a restaurant and it has no sound, it’s uncomfortable. Throw some fluorescent lights in there too, and then I’m like, I just wanna get out.”- Sara Hansen Brief overview of the episode Regan and Sara zoom in on a micro topic that quietly controls the vibe of your practice: sound. From […]

“Marketing is an inside out job. Everything culminates in that brick and mortar experience.” – Sara Hansen Brief Overview of the Episode This episode is a reality check on brand congruency. Regan and Sara walk through the check in and waiting room experience and explain why small inconsistencies quietly kill trust, case acceptance, and referrals. […]

“Go sit in your operatory chair. Look around. What is the patient actually experiencing?” – Robyn Damaris  Brief overview of the episode This conversation opens 2026 with a reset: Productive Dentist Academy is now three focused brands, and Phoenix Dental Agency exists to help practices tell the truth about who they are, consistently. Robyn shares […]

 “You have no business spending thousands of dollars on external marketing when you have got revenue sitting right inside your practice.” – Sara Hansen   Brief Overview of the Episode Marketing is not a logo, a flyer, or a Google Ads login. It is a system that touches every step of the patient journey. […]

  “Doctors, your website isn’t a marketing tool. It’s a mirror, and sometimes what it reflects isn’t pretty.” – Regan Robertson Brief Overview of the Episode In this revealing discussion, Regan Robertson is joined by website developer Kenny Davenport and dental marketing strategist Sara Hansen from Phoenix Dental Agency to unpack what makes a dental […]

“It was what I wanted, and I didn’t even know what I wanted.” – Dr. Crystal Martin Episode Overview: For years, Dr. Crystal Martin avoided updating her website. Every option felt the same: cookie-cutter, uninspired, and disconnected from the heart of her practice. In this episode, she opens up about how the right process not […]