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Dental marketing can make the phone ring without creating real growth. You post regularly, test Google Ads for dentists, and update your website when you can. New patients come in, but then things slow down again. Results shift month to month, and it’s frustrating. You’re putting in the effort, but the issue is how your […]

Success in dentistry shouldn’t rest solely on numbers. It’s the legacy you leave behind that really counts. We reveal why the most successful practices are those driven by a clear sense of purpose. Phoenix Dental Agency’s Director of Operations, Robyn Damaris, shares her personal story of how professional strategy and personal mission intersect. Read The […]

Considering a move away from insurance? Learn how to strengthen your practice with smarter systems, improved case acceptance, and clear financial visibility. In this webinar, Phoenix Dental Agency Sr Marketing Advisor Sara Hansen shares strategies to boost profitability, evaluate readiness, and build a more stable, growth-focused practice for long-term success. Watch the Webinar

Many dentists feel like they have to be “influencers” to win online, leading to total burnout. We discuss how to cut through the noise and use social media as a simple, authentic tool for connection rather than a source of stress. Read the article  

“You can walk into a practice and tell that the team is aligned by a feeling. You can sense it.” – Matt Hutchings Brief Overview of the Episode Sara Hansen sits down with Matt Hutchings, PDA Multimedia Content Manager and podcast producer, to talk about the moment marketing gets tested in real life. Matt shares […]

“Good luck replacing your demand before you remove it.” – Regan Robertson Brief Overview of the Episode Going out of network is not a quick switch. It is a strategic transition that requires planning, clear communication, and the right internal systems long before the first contract changes. In this episode, Regan Robertson and Sara Hansen […]

Many dentists want to reduce their reliance on PPOs. What often gets overlooked is that revenue strategy and marketing strategy are inseparable. When a practice relies heavily on insurance plans to drive patient flow, its marketing is often built around price, coverage, or network participation. As practices begin exploring fee-for-service care, membership plans, or a […]

“The patient welcoming is so simple, but really, really important.”- Apryl Christian Brief Overview of the Episode Some practices think patient experience is built through big gestures. This episode makes the opposite case. Trust is often won or lost in the smallest moments. Eye contact at the front desk. A warm welcome. A phone call […]

Marketing without a “why” is just expensive noise. In this podcast episode, we explore how identifying your practice’s core purpose transforms your external messaging and creates a lasting impact on your team and your community. Listen here

“And this is why really marketing is a system. Marketing is not products.” – Sara Hansen Brief Overview of the Episode In this replay, Bruce and Sara break down why so many dentists misunderstand marketing. It is not just ads, websites, or getting the phone to ring. It is the full patient journey. From internal […]

“We are so worried about marketing to strangers, yet we do not put that same emphasis on the patients who already know us.”- Sara Hansen Brief Overview of the Episode This episode takes a hard look at one of the most expensive silent problems in dentistry: patients who say they are interested, leave without scheduling, […]

Dropping PPOs is a bold move that requires a strategic shift in how you tell your story. This guide walks you through how to replace insurance-driven volume with high-value patients who actually appreciate your clinical excellence.