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When I look back at my career, I realize making an impact rarely follows a straight line. Sometimes it winds through humbling detours, unexpected decisions, and moments when someone takes a chance on you that you never thought to take on yourself. My path has taught me that meaningful work isn’t about the industry you […]

Considering a move away from insurance? Learn how to strengthen your practice with smarter systems, improved case acceptance, and clear financial visibility. In this webinar, Phoenix Dental Agency Sr Marketing Advisor Sara Hansen shares strategies to boost profitability, evaluate readiness, and build a more stable, growth-focused practice for long-term success. Watch the Webinar

“You can walk into a practice and tell that the team is aligned by a feeling. You can sense it.” – Matt Hutchings Brief Overview of the Episode Sara Hansen sits down with Matt Hutchings, PDA Multimedia Content Manager and podcast producer, to talk about the moment marketing gets tested in real life. Matt shares […]

“Good luck replacing your demand before you remove it.” – Regan Robertson Brief Overview of the Episode Going out of network is not a quick switch. It is a strategic transition that requires planning, clear communication, and the right internal systems long before the first contract changes. In this episode, Regan Robertson and Sara Hansen […]

Many dentists want to reduce their reliance on PPOs. What often gets overlooked is that revenue strategy and marketing strategy are inseparable. When a practice relies heavily on insurance plans to drive patient flow, its marketing is often built around price, coverage, or network participation. As practices begin exploring fee-for-service care, membership plans, or a […]

“The patient welcoming is so simple, but really, really important.”- Apryl Christian Brief Overview of the Episode Some practices think patient experience is built through big gestures. This episode makes the opposite case. Trust is often won or lost in the smallest moments. Eye contact at the front desk. A warm welcome. A phone call […]

“And this is why really marketing is a system. Marketing is not products.” – Sara Hansen Brief Overview of the Episode In this replay, Bruce and Sara break down why so many dentists misunderstand marketing. It is not just ads, websites, or getting the phone to ring. It is the full patient journey. From internal […]

“We are so worried about marketing to strangers, yet we do not put that same emphasis on the patients who already know us.”- Sara Hansen Brief Overview of the Episode This episode takes a hard look at one of the most expensive silent problems in dentistry: patients who say they are interested, leave without scheduling, […]

Most dentists do the “right things.” They have websites, post on social media, and even advertise, but still potential patients hesitate. Case acceptance peters out, and recruiting feels so much harder than it needs to be. Why? It’s likely because you’ve got a visibility problem. If the stock imagery on your site, your social media […]

“If I go to a restaurant and it has no sound, it’s uncomfortable. Throw some fluorescent lights in there too, and then I’m like, I just wanna get out.”- Sara Hansen Brief overview of the episode Regan and Sara zoom in on a micro topic that quietly controls the vibe of your practice: sound. From […]

“Marketing is an inside out job. Everything culminates in that brick and mortar experience.” – Sara Hansen Brief Overview of the Episode This episode is a reality check on brand congruency. Regan and Sara walk through the check in and waiting room experience and explain why small inconsistencies quietly kill trust, case acceptance, and referrals. […]