News & More

Using Community Events to Give Your Marketing an Extra Boost “Alone we can do so little; together, we can do so much.” – Hellen Keller One of the most untapped areas of marketing for dentists is community events. For a little effort and time, participating in community events can return huge investments for dental offices. […]

“The technology has really transformed our practice because patients can now understand advanced dentistry,” says today’s guest, Dr. Grant Olson. Dr. Olson as been pursuing his passion of creating brighter smiles with the latest technology and a five-star patient experiences. It must be working because Dr. Olson and his team are looking forward to opening […]

After attending his first Productivity Workshop, Dr. Oakley felt empowered to tackle marketing his practice. “Before PDA, I was doing the very typical ‘throw a bunch of stuff at the wall and see what sticks’ style marketing.

If you’re not getting the new patient flow you want, you’ll want to pay especially close attention to this article. Simply put, SEO (Search Engine Optimization) is making your website more attractive to Google so when people are searching you turn up at the top of the results page. The problem is Google updates its […]

In 2016, Dr. Chad Johnson promoted his practice through a local marketing company in his hometown. Unfortunately, due to that company’s lack of knowledge of the specific needs of dental practices, the results weren’t good. “The results weren’t only ineffective, they were expensive,” Dr. Johnson says. “I lost money on the whole process. When the end of that contract […]

In our fast-paced world, entrepreneurs must adapt with changing trends to stay relevant—this includes dentists. In fact, video is projected to claim more than 80% of all web traffic by 2019. Videos can be a wonderful marketing tool for helping patients connect with you before they even meet you. Ninety percent of customers report that […]

A brand is a combination of building blocks that communicate your vision and value to your patients. Your brand’s visual and written components should work in harmony to represent YOU. Your brand can shout, sing, or whisper your name to your audience; it can attract or repel them, intrigue or puzzle them. To that end, […]

In the new-age of digital marketing, PCP stands for Proper Company Promotion. Think of PCP as the next evolution in SEO. PCP is rapidly becoming the safest and most effective way to gain web traffic while improving search rankings. Today, we’re doing to take a look at the difference between traditional SEO and PCP, and […]

While paying for SEO has its benefits, we want to empower you with a couple tricks YOU can do to help improve your SEO today. Search Engine Optimization (SEO) is a way of increasing the quantity and quality of traffic to your website through search engine results. Essentially, when someone searches for a specific term, […]

By Victoria Peterson Originally published in Dental Economics, June 2018 If you’re like many dentists, new patient numbers are one of the measures you obsessively track. It makes sense. New patients can be an indicator for the success of your marketing, what your referral rate is, or how well your staff is doing at converting calls […]

People like to get things in the mail. When you open your mailbox and see that you have mail, doesn’t it make you just a little bit happy? And if it looks special – don’t you get a little excited? There’s a reason why direct mail is still one of the most powerful marketing tools. […]

“The team at PDA | Marketing Group doesn’t just build it and forget it; the customer service is impeccable.” – Dayna Johnson, Rae Dental Management Not all websites are created equal. But how can you tell? A website might look flashy. But what’s underneath the pretty photos and colors: is it targeting the patients you […]