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Pay-per-click (PPC) advertising is one of the most effective ways to drive traffic to your site. With PPC, you can place your ads on other websites, and pay a fee each time one of your ads is clicked. Essentially, it’s a way of buying visits to your site. At PDA | Marketing Group, we specialize […]

If you do direct mail to attract new patients, you probably know that 56% of people think print marketing is the most trustworthy of all marketing channels. You probably also know that 70% of consumers say direct mail is more personal than the internet, and 73% prefer direct mail for brand communications because of convenience. […]

Facebook is the king of social media. If not for Google and YouTube, it would be the most visited website in the world. The good news for dental practices is that, when leveraged intelligently, Facebook is an excellent platform for developing the relationship between your office and patients. How Many Times Should I Post? This […]

Did you enjoy our recent branding series? So did a lot of people! To answer some of your questions, PDA | Marketing Group Graphic Designer, Travis, takes a moment to clarify what a brand is and how it’s built. Like Travis said, your brand is much more than a name and a logo. It is […]

You’re familiar with the “set and forget” home improvement items that are all the rage. While they may cut down on the time you spend maintaining your home, your brand is not a “set and forget” item. A brand is a living, organic thing that must be tended and nurtured. A dental practice that lives […]

Part 2 of PDA | Marketing Group’s Branding Series. Click here for Part 1 – Branding 101: Stop!…Before You Brand Whether you’re fresh out of dental school and starting your own practice, or a seasoned dentist looking to expand and start a new one, one of the most important first steps in developing your business […]

“Knowing yourself is the beginning of all wisdom.” – Aristotle When you think about branding, what images come to mind? Logos? Colors? Fonts? Yes, those things are essential in creating a brand that represents your practice and speaks to your ideal patients, but branding goes much deeper than that. Branding asks the important questions that […]

 “Do you believe in love at first sight?” The Dating Game is a classic ABC show that first aired in 1965 and was revived and continued in syndication for decades until the turn of the 21st century. You know the game: a bachelorette questions three bachelors hidden from view, and at the end of the […]

> As a practicing dentist, you know that great patients refer great patients. In your experience, you also know that one great patient is better than any number of… we’ll just call them not-so-great patients. Your best patients are truly tremendous assets. It makes sense that people tend to trust the opinions of their friends, […]

This article was printed in Dental Town. Do you have an Instant Pot? Even if you haven’t bought one yet, there’s a good chance that several people on your team, and many of your patients, have embraced this popular kitchen gadget. If you ask about it, you’re likely to end up listening to a spiel […]

If you’re the manager of a Facebook Business Page, you’ve undoubtedly seen the “Boost Post” option. What the heck does that even mean? Are you wondering whether or not it could be a useful tool for your practice? Are you wondering if it’s worth the investment? It depends on what goals you’re hoping to achieve. […]

If your answer is “a little metal thing that holds papers together”…you’re wrong. Funny, but wrong. Who even uses paper anymore, honestly? Today, we use the internet for everything from socializing to playing games to shopping and watching movies. When it comes to modern media, and especially when it comes to marketing, the internet is […]