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Is your website a dynamic portal for your practice, or a static, online brochure? For too many dental practices, creating a website is the equivalent of checking off an item on a list. You hire a designer, you approve the final draft, and you put it online. You pay the web hosting service once a […]

Have you ever wondered why the practice down the street comes up first when you search for a dentist in your area? Have you spent a ton of money on your online presence, but somehow you’re still not showing up on page one? Google can be a little intimidating for some doctors – it’s like […]

If you’ve ever Googled your own practice, you may have noticed a number of other search results from online directories and listing sites. What are these sites and how did they get your information? Online directories and listing sites are created to help users find local products, businesses, and services they are searching for. Since […]

What many people don’t realize about the World Wide Web is that it takes a lot more than just building a website and setting up social media accounts to establish and maintain your online presence. The truth is, the web is an ever-changing environment, and your followers – and Google – need to see that […]

Maybe you recently had a brand new website built that you absolutely love and want to show the world. Maybe you have an old outdated website, but still want to drive traffic to it so patients can find you online. While your expert marketing team is working tirelessly behind the scenes to improve your SEO […]

In the first three parts of our Facebook series, we learned some helpful tips and tricks to help you maximize your Facebook outreach and grow your online practice: Introduction to Facebook & the 60/20/20 Rule When & how often to post on Facebook How to increase engagement Now who’s ready for a Pop Quiz!? Just […]

In Part 1 of our Facebook series (Facebook 101), we learned all about the basics of Facebook including how it works and what type of content you should be posting using the 60/20/20 Rule. In Part 2 (Facebook 102) we learned about timing and frequency – what are the best days of the week and […]

In our last article, Facebook 101, we learned all about what Facebook means for businesses and how to use it as an effective (and free!) marketing tool for your dental practice. We broke down the 60/20/20 Rule as a guide for what type of content you should be posting, and in Part 2 of our […]

For personal use, Facebook is a great place to keep all of your closest friends and family (and everyone you’ve ever met) updated on the important happenings your life – what you had for breakfast, how long you ran for, and that funny squirrel you saw. For businesses, Facebook is one of the most powerful […]

Behind all the baby pictures, fitness updates and funny memes, Facebook is constantly updating its algorithm to bring a better user experience to its 1.65 billion member marketplace. While most of these updates happen behind the curtains and have minimal noticeable effect on Facebook Business Pages, there’s one recent change you should be aware of […]

While beauty has its’ appeal, of course, we should all know by now it’s what’s inside that really matters. This is a universal truth that applies to humans, cars, and yes – even your website. That is not to say that branding, design and aesthetics are not important in marketing your practice. The design of […]

PDA | Marketing Group was born out of frustration. In 2004, Dr. Bruce B. Baird, a practicing dentist out of Granbury, Texas, and Victoria Peterson, a hygiene coach and marketing whiz, joined together to create Productive Dentist Academy. Together they began the journey of helping thousands of dentists increase productivity, decrease stress, and elevate overall […]