Looks Aren’t Everything

While beauty has its’ appeal, of course, we should all know by now it’s what’s inside that really matters.

This is a universal truth that applies to humans, cars, and yes – even your website.

That is not to say that branding, design and aesthetics are not important in marketing your practice. The design of your website is helpful in getting patients acquainted with your practice before they ever step foot in the door. The colors, photos, and design should match the look and feel of your practice and should communicate your values, as well as aim to attract the type of patients you want.

However, the design of your site will only go so far in converting views to phone calls and phone calls to new patients. We see doctors all the time who have the most beautiful, modern, and extravagant websites that just don’t perform.

There are many things that may be going on here:

• The modern design is too difficult for older patients to understand
• The site is pretty, but not user friendly
• There are not enough, or not the right Calls to Action
• The site is not responsive across multiple platforms
• The site is not optimized for local SEO
• The design does not speak to the target demographic
• The content is too short, not optimized, or not well-written

What Your Patients Really Want

The truth is, your patients aren’t interested in some flashy, modern design. What they need is quality dental care and they need to know that you are the dentist that can provide it.

1. First and foremost, your patients need to be able to find you with a quick Google search for a dentist in your area. Our team of SEO experts works hard behind-the-scenes to ensure your site is optimized for SEO in your local area, and for the specific services and demographics you wish to target.
2. Second, they need to be able to see what services you offer, read about the doctors, know what insurance you take and what financing options you have, but most importantly – they need to be able to pick up the phone and call you, or schedule an appointment online with the click of a button.
3. Third, you need to be able to see how your site is performing. If you don’t have a tracking system in place, you will have no idea whether or not your website is working. You should be able to see how much traffic your site is getting, and how much of that traffic is actually picking up the phone and calling or filling out the contact form.

At PDA | Marketing Group, our expert team creates beautiful, yet simple user-friendly designs with original content that speaks to the demographic of patient you wish to attract. We provide complimentary tracking phone numbers so we can see how exactly how your website is performing and make adjustments as needed. We include all the bells and whistles your site needs to perform well, and none of the ones you don’t.

Remember, when it comes time to think about redesigning your website, the question you should ask is not whether you like the way it looks, it’s the question, “Is it performing?” that really matters.