Podcasts

“It was what I wanted, and I didn’t even know what I wanted.” – Dr. Crystal Martin Episode Overview: For years, Dr. Crystal Martin avoided updating her website. Every option felt the same: cookie-cutter, uninspired, and disconnected from the heart of her practice. In this episode, she opens up about how the right process not […]

  “Patients don’t buy what you do. They buy the story you tell and how it makes them feel.” – Matt Hutchings Brief Overview In this episode, Regan Robertson sits down with Everyday Practices producer and videographer Matt Hutchings to explore how dental practices can leverage their why into powerful storytelling. Building on insights from […]

 What This Episode Reveals Dr. Michael Sonick joins hosts Dr. Chad Johnson, Dr. Maggie Augustyn, and Regan Robertson to expose the real reason most treatment plans stall.Patients feel like a case, not a person. This episode is a masterclass in human-centered dentistry:Why emotional presence matters more than explanation.How trust begins in the first 90 […]

“Have you earned the right to get a referral—or are you just hoping for one?” – Sara Hansen Too many dentists think marketing is something you do outside the practice. But real, sustainable growth starts within. In this candid and empowering episode, marketing strategist Sara Hansen joins Dr. Maggie Augustyn, Dr. Chad Johnson, and Regan […]

Marketing isn’t just ads and social posts, it’s the backbone of your practice’s growth. But just like skipping leg day at the gym, many dental practices skip the real core work that gives marketing its staying power. In this episode, co-hosts Dr. Chad Johnson and Regan Robertson break down what it means to strengthen your […]

“What if your software vendor is holding your patient records hostage—and you didn’t even know it?” ~Dr. Bryan Laskin In this explosive episode, Regan Robertson, Dr. Maggie Augustyn, and Dr. Chad Johnson sit down with tech visionary and dentist Dr. Bryan Laskin to unpack one of dentistry’s most urgent but ignored threats: data access, ownership, […]

  “If patients don’t trust the story, they won’t trust the science.” ~Aleisia Gibson Wright The future of healthcare marketing doesn’t live in algorithms—it lives in the stories we tell. In this episode, Regan Robertson sits down with Aleisia Gibson Wright, founder of GW Health Public Relations, for a deep dive into how emerging technology […]

“People don’t buy the best products. They buy the ones they understand the fastest.” ~Dr. JJ Peterson Why do some brands resonate while others get ignored? In this powerful episode, Dr. JJ Peterson—chief StoryBrand guide and PhD in narrative transportation—breaks down how the world’s top companies and dentists alike win trust, attention, and loyalty using […]

“Talk about what you care about. Being authentic attracts the people who are like-minded.”  ~ Victoria Peterson When it comes to marketing, dentistry is late to the game. Many of you may not know that it was illegal to market dental practices until the late 1980s. So it’s no surprise that so many dentists struggle […]

“Your team is a huge part of building your dental practice…most teams don’t realize how critical their role is.” ~Sara Hansen How would you feel if you could increase your productivity without spending external marketing dollars? There is a potential untapped marketing goldmine in your practice. Your team. Think about how important your team is. […]

“In this scenario, your treatment coordinator could pull in an additional $30,000 per month based on treatment that you’ve already recommended.”  ~ Dr. Victoria Peterson This episode of the Investment Grade Practices Podcast looks at the world of patient reactivation. By staying in relationship with your patients, and re-engaging those who were previously recommended treatment, […]

“I began understanding that patient relationships are key, and that me being me is key. And that changed everything, but I had to be me to connect with my patients.” -Dr. Maggie Augustyn We all have ideas of what a dentist should be – knowledgeable, intelligent, in control.  But with the pressure of societal norms tying […]