Blogs

Over the weekend, business owners across the country woke up to find dozens of their hard-earned 5-star Google reviews had vanished. This isn’t an isolated glitch – it’s happening on a large scale. Google’s latest review purges have resulted in an astounding 73.1% of deleted reviews being 5-star ratings, leaving dental practices and small businesses […]

Why More Practices Are Moving Away from Phones and Towards Text & Email Phone calls used to be the gold standard for patient communication, and call conversion was essential for dental practices to bring in new patients. But now, according to recent surveys by SMS Comparison: 97 percent of American adults own a mobile phone […]

Many dentists are so focused providing patient care they become blind to how the dental practice is actually being perceived in the eyes of the community. “Authenticity is the new currency in marketing,” explains Dr. Bruce B. Baird. According to Stackla, 86% of consumers claim authenticity is a key factor when deciding what brands they […]

Most dentists are so busy serving patients and running the business that observing the practice from a patient’s point of view is just not a top of mind priority. But it can actually make or break the long-term success of your practice. And similar to unconscious selective attention, like our brains choosing to filter out […]

Doing Good While Doing Good is a core tenet at Productive Dentist Academy. We believe that one of the biggest payoffs of productivity is the ability to connect with others and engage in activities that create a positive impact in the world. “Tend to your garden and you will receive a great bounty,” states Regan […]

Using Community Events to Give Your Marketing an Extra Boost “Alone we can do so little; together, we can do so much.” – Hellen Keller One of the most untapped areas of marketing for dentists is community events. For a little effort and time, participating in community events can return huge investments for dental offices. […]

After attending his first Productivity Workshop, Dr. Oakley felt empowered to tackle marketing his practice. “Before PDA, I was doing the very typical ‘throw a bunch of stuff at the wall and see what sticks’ style marketing.

If you’re not getting the new patient flow you want, you’ll want to pay especially close attention to this article. Simply put, SEO (Search Engine Optimization) is making your website more attractive to Google so when people are searching you turn up at the top of the results page. The problem is Google updates its […]

In 2016, Dr. Chad Johnson promoted his practice through a local marketing company in his hometown. Unfortunately, due to that company’s lack of knowledge of the specific needs of dental practices, the results weren’t good. “The results weren’t only ineffective, they were expensive,” Dr. Johnson says. “I lost money on the whole process. When the end of that contract […]

In our fast-paced world, entrepreneurs must adapt with changing trends to stay relevant—this includes dentists. In fact, video is projected to claim more than 80% of all web traffic by 2019. Videos can be a wonderful marketing tool for helping patients connect with you before they even meet you. Ninety percent of customers report that […]

A brand is a combination of building blocks that communicate your vision and value to your patients. Your brand’s visual and written components should work in harmony to represent YOU. Your brand can shout, sing, or whisper your name to your audience; it can attract or repel them, intrigue or puzzle them. To that end, […]

In the new-age of digital marketing, PCP stands for Proper Company Promotion. Think of PCP as the next evolution in SEO. PCP is rapidly becoming the safest and most effective way to gain web traffic while improving search rankings. Today, we’re doing to take a look at the difference between traditional SEO and PCP, and […]