Blogs

Most growing dental practices reach a point where marketing can’t be handled without dedicated support. At that stage, the decision becomes clear: build an internal team or hire a dental marketing company. Cost, expertise, and day-to-day execution all factor into the decision between in-house marketing vs agency help. Each path comes with tradeoffs that impact […]

There are so many independent dental practices out there “doing marketing” but still wondering why their schedules aren’t where they want to be. There’s something that most dentist internet marketing is missing. You have a lot of activity, be it social media posts, advertising, emails, text messaging, but there’s really nothing connecting all of it. […]

So many dental practices focus heavily on attracting new patients. Meanwhile, hundreds of thousands of dollars in unscheduled treatment, overdue hygiene, and referrals are sitting around inside the practice you’ve already built.  Internal marketing is the key to unlocking all of that stagnant revenue. At Phoenix Dental Agency, we help dental practices create better patient […]

Dental marketing can make the phone ring without creating real growth. You post regularly, test Google Ads for dentists, and update your website when you can. New patients come in, but then things slow down again. Results shift month to month, and it’s frustrating. You’re putting in the effort, but the issue is how your […]

Many dentists want to reduce their reliance on PPOs. What often gets overlooked is that revenue strategy and marketing strategy are inseparable. When a practice relies heavily on insurance plans to drive patient flow, its marketing is often built around price, coverage, or network participation. As practices begin exploring fee-for-service care, membership plans, or a […]

Most dentists do the “right things.” They have websites, post on social media, and even advertise, but still potential patients hesitate. Case acceptance peters out, and recruiting feels so much harder than it needs to be. Why? It’s likely because you’ve got a visibility problem. If the stock imagery on your site, your social media […]

Over the weekend, business owners across the country woke up to find dozens of their hard-earned 5-star Google reviews had vanished. This isn’t an isolated glitch – it’s happening on a large scale. Google’s latest review purges have resulted in an astounding 73.1% of deleted reviews being 5-star ratings, leaving dental practices and small businesses […]

Why More Practices Are Moving Away from Phones and Towards Text & Email Phone calls used to be the gold standard for patient communication, and call conversion was essential for dental practices to bring in new patients. But now, according to recent surveys by SMS Comparison: 97 percent of American adults own a mobile phone […]

Many dentists are so focused providing patient care they become blind to how the dental practice is actually being perceived in the eyes of the community. “Authenticity is the new currency in marketing,” explains Dr. Bruce B. Baird. According to Stackla, 86% of consumers claim authenticity is a key factor when deciding what brands they […]

Most dentists are so busy serving patients and running the business that observing the practice from a patient’s point of view is just not a top of mind priority. But it can actually make or break the long-term success of your practice. And similar to unconscious selective attention, like our brains choosing to filter out […]

Doing Good While Doing Good is a core tenet at Productive Dentist Academy. We believe that one of the biggest payoffs of productivity is the ability to connect with others and engage in activities that create a positive impact in the world. “Tend to your garden and you will receive a great bounty,” states Regan […]

Using Community Events to Give Your Marketing an Extra Boost “Alone we can do so little; together, we can do so much.” – Hellen Keller One of the most untapped areas of marketing for dentists is community events. For a little effort and time, participating in community events can return huge investments for dental offices. […]