Blogs

While paying for SEO has its benefits, we want to empower you with a couple tricks YOU can do to help improve your SEO today. Search Engine Optimization (SEO) is a way of increasing the quantity and quality of traffic to your website through search engine results. Essentially, when someone searches for a specific term, […]

By Victoria Peterson Originally published in Dental Economics, June 2018 If you’re like many dentists, new patient numbers are one of the measures you obsessively track. It makes sense. New patients can be an indicator for the success of your marketing, what your referral rate is, or how well your staff is doing at converting calls […]

People like to get things in the mail. When you open your mailbox and see that you have mail, doesn’t it make you just a little bit happy? And if it looks special – don’t you get a little excited? There’s a reason why direct mail is still one of the most powerful marketing tools. […]

“The team at PDA | Marketing Group doesn’t just build it and forget it; the customer service is impeccable.” – Dayna Johnson, Rae Dental Management Not all websites are created equal. But how can you tell? A website might look flashy. But what’s underneath the pretty photos and colors: is it targeting the patients you […]

Pay-per-click (PPC) advertising is one of the most effective ways to drive traffic to your site. With PPC, you can place your ads on other websites, and pay a fee each time one of your ads is clicked. Essentially, it’s a way of buying visits to your site. At PDA | Marketing Group, we specialize […]

If you do direct mail to attract new patients, you probably know that 56% of people think print marketing is the most trustworthy of all marketing channels. You probably also know that 70% of consumers say direct mail is more personal than the internet, and 73% prefer direct mail for brand communications because of convenience. […]

Facebook is the king of social media. If not for Google and YouTube, it would be the most visited website in the world. The good news for dental practices is that, when leveraged intelligently, Facebook is an excellent platform for developing the relationship between your office and patients. How Many Times Should I Post? This […]

Did you enjoy our recent branding series? So did a lot of people! To answer some of your questions, PDA | Marketing Group Graphic Designer, Travis, takes a moment to clarify what a brand is and how it’s built. Like Travis said, your brand is much more than a name and a logo. It is […]

You’re familiar with the “set and forget” home improvement items that are all the rage. While they may cut down on the time you spend maintaining your home, your brand is not a “set and forget” item. A brand is a living, organic thing that must be tended and nurtured. A dental practice that lives […]

Part 2 of PDA | Marketing Group’s Branding Series. Click here for Part 1 – Branding 101: Stop!…Before You Brand Whether you’re fresh out of dental school and starting your own practice, or a seasoned dentist looking to expand and start a new one, one of the most important first steps in developing your business […]

“Knowing yourself is the beginning of all wisdom.” – Aristotle When you think about branding, what images come to mind? Logos? Colors? Fonts? Yes, those things are essential in creating a brand that represents your practice and speaks to your ideal patients, but branding goes much deeper than that. Branding asks the important questions that […]

 “Do you believe in love at first sight?” The Dating Game is a classic ABC show that first aired in 1965 and was revived and continued in syndication for decades until the turn of the 21st century. You know the game: a bachelorette questions three bachelors hidden from view, and at the end of the […]