Blogs

> As a practicing dentist, you know that great patients refer great patients. In your experience, you also know that one great patient is better than any number of… we’ll just call them not-so-great patients. Your best patients are truly tremendous assets. It makes sense that people tend to trust the opinions of their friends, […]

This article was printed in Dental Town. Do you have an Instant Pot? Even if you haven’t bought one yet, there’s a good chance that several people on your team, and many of your patients, have embraced this popular kitchen gadget. If you ask about it, you’re likely to end up listening to a spiel […]

If you’re the manager of a Facebook Business Page, you’ve undoubtedly seen the “Boost Post” option. What the heck does that even mean? Are you wondering whether or not it could be a useful tool for your practice? Are you wondering if it’s worth the investment? It depends on what goals you’re hoping to achieve. […]

If your answer is “a little metal thing that holds papers together”…you’re wrong. Funny, but wrong. Who even uses paper anymore, honestly? Today, we use the internet for everything from socializing to playing games to shopping and watching movies. When it comes to modern media, and especially when it comes to marketing, the internet is […]

Is your website a dynamic portal for your practice, or a static, online brochure? For too many dental practices, creating a website is the equivalent of checking off an item on a list. You hire a designer, you approve the final draft, and you put it online. You pay the web hosting service once a […]

Have you ever wondered why the practice down the street comes up first when you search for a dentist in your area? Have you spent a ton of money on your online presence, but somehow you’re still not showing up on page one? Google can be a little intimidating for some doctors – it’s like […]

If you’ve ever Googled your own practice, you may have noticed a number of other search results from online directories and listing sites. What are these sites and how did they get your information? Online directories and listing sites are created to help users find local products, businesses, and services they are searching for. Since […]

What many people don’t realize about the World Wide Web is that it takes a lot more than just building a website and setting up social media accounts to establish and maintain your online presence. The truth is, the web is an ever-changing environment, and your followers – and Google – need to see that […]

Maybe you recently had a brand new website built that you absolutely love and want to show the world. Maybe you have an old outdated website, but still want to drive traffic to it so patients can find you online. While your expert marketing team is working tirelessly behind the scenes to improve your SEO […]

In the first three parts of our Facebook series, we learned some helpful tips and tricks to help you maximize your Facebook outreach and grow your online practice: Introduction to Facebook & the 60/20/20 Rule When & how often to post on Facebook How to increase engagement Now who’s ready for a Pop Quiz!? Just […]

In Part 1 of our Facebook series (Facebook 101), we learned all about the basics of Facebook including how it works and what type of content you should be posting using the 60/20/20 Rule. In Part 2 (Facebook 102) we learned about timing and frequency – what are the best days of the week and […]

In our last article, Facebook 101, we learned all about what Facebook means for businesses and how to use it as an effective (and free!) marketing tool for your dental practice. We broke down the 60/20/20 Rule as a guide for what type of content you should be posting, and in Part 2 of our […]