Blogs

For personal use, Facebook is a great place to keep all of your closest friends and family (and everyone you’ve ever met) updated on the important happenings your life – what you had for breakfast, how long you ran for, and that funny squirrel you saw. For businesses, Facebook is one of the most powerful […]

Behind all the baby pictures, fitness updates and funny memes, Facebook is constantly updating its algorithm to bring a better user experience to its 1.65 billion member marketplace. While most of these updates happen behind the curtains and have minimal noticeable effect on Facebook Business Pages, there’s one recent change you should be aware of […]

While beauty has its’ appeal, of course, we should all know by now it’s what’s inside that really matters. This is a universal truth that applies to humans, cars, and yes – even your website. That is not to say that branding, design and aesthetics are not important in marketing your practice. The design of […]

PDA | Marketing Group was born out of frustration. In 2004, Dr. Bruce B. Baird, a practicing dentist out of Granbury, Texas, and Victoria Peterson, a hygiene coach and marketing whiz, joined together to create Productive Dentist Academy. Together they began the journey of helping thousands of dentists increase productivity, decrease stress, and elevate overall […]

One of the most effective ways for the practice to grow is through an internal referral system. The referral program is created as a Thank You program for your existing patients. It is designed to give your patient’s an incentive to refer their friends, family, neighbors and colleagues. A referral program allows your marketing dollars to be spent after a referral […]

Many new doctors beginning their careers take a broad approach to marketing; often casting a wide net to attract “families”. This type of generalized marketing can often backfire without guidelines for succes. There are five common mistakes most dentists make in marketing to young families: Fail to track success Advertise convenience, yet have traditional hours […]

by The Marketing Professor at MyDentistCalls When advertising your company on Google Pay-Per-Click (PPC), otherwise known as Google AdWords, you would be wise to utilize a strategy we like to call “Burn to Earn.” “Burn to Earn” means you need to overbid your keywords so that you get the highest position early in your campaign.  There are several […]

by the MyDentistCalls Marketing Professor Part 1 Part 2 Part 3 Part 4 Welcome to Part 5 of the MyDentistCalls Search Engine Optimization (SEO) Tips. In our previous editions we discussed the use of Page Titles, Meta Descriptions, Meta Keywords and Headers for SEO purposes.  We explained the format of each of these critical components and how […]

by The Marketing Professor at MyDentistCalls As of 2013, Twitter has over 550 million users and has quickly become one of the most popular forms of interaction on the Internet.  But how can you use Twitter to grow your practice? First and foremost, it’s important to understand that Twitter is NOT going to directly acquire new […]

Offering too many options to your patients backfires when it comes to case acceptance. Research backs me up on this one! In a recent article published by Inc Magazine, thought leader Debra Kaye explains. “Barry Schwartz, a psychology professor and author of The Paradox of Choice, found that when people are confronted with too many options, […]

by the MyDentistCalls Marketing Professor Welcome to Part 4 of the MyDentistCalls Search Engine Optimization (SEO) Tips. In our previous edition, we discussed the creation of your content based off of your previous keyword analysis. We explained what keyword percentage means, the significance of “stop words” in the eyes of the engines, and the importance of lengthy […]

by the MyDentistCalls Marketing Professor Need to catch up? Read Part 1 or Part 2 of our SEO Series. Welcome to Part 3 of the MyDentistCalls Search Engine Optimization (SEO) Tips. In Part 2 we discussed keyword analysis, choosing the keywords to rank for, and the overall outline of your website. As a refresher, it is important […]