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“If patients align with you, they will never leave for petty reasons.’” -Shawn Zajas How are you different from the dentist down the street?  We really hope your answer isn’t, “I don’t know that I am.” It’s a real challenge so many dentists face today: how do you stand out from the crowd?  As an […]

“Your team is an extension of you. They represent you and your brand with the patients.” -Sara Hansen Most of your patients make the decision to trust – or not trust – you before they even meet you.  Why? Simple answer, it’s because of your team! Think about it…who is the first person a patient […]

“The why is important because marketing is about connection and trust.” -Sara Hansen If the patient doesn’t feel like you’re a safe place, they won’t schedule with you. If they don’t trust you, they won’t accept your treatment plan. This is why authentic marketing in dentistry is so important: patients need to know who you […]

“When we think about marketing we usually think about the external piece – website, ads, etc. But there are internal processes we need to think about too. Can we get them to accept an appointment and treatment?” Do you cringe when you hear the word marketing? If you do, you’re not alone. For many dentists, […]

“All they want to know, is can you help me with my problem.” If your goal is to have new patients say to you, “I saw your ad and felt like you were speaking directly to me” then today’s episode is for you. Mark Thackeray, host of the Dental Marketing Secrets Podcast joins Everyday Practices podcast co-host Regan Robertson […]

Who are you building your practice for? In my interview with Vincent Cardillo, I was blown away with how clearly Vinny articulated how you craft your core values and measure those core values in your practice. As we continue to build an Investment Grade Practice, these core values really come down to building your buyers […]

Dr. Tessa Miller doubled her new patient flow in 6 months. In the fall, Dr. Tessa strategically dipped her toes into marketing to combat the difficulties of a saturated market, and discovered her power as a leader and business owner. Join us today as we peel back the curtain of her success and uncover how she gained control of […]

Many dentists are so focused providing patient care they become blind to how the dental practice is actually being perceived in the eyes of the community. “Authenticity is the new currency in marketing,” explains Dr. Bruce B. Baird. According to Stackla, 86% of consumers claim authenticity is a key factor when deciding what brands they […]

Most dentists are so busy serving patients and running the business that observing the practice from a patient’s point of view is just not a top of mind priority. But it can actually make or break the long-term success of your practice. And similar to unconscious selective attention, like our brains choosing to filter out […]

Having a marketing company get you 100 new patient calls means nothing if your office can’t convert them. Most marketing ROI is BS. ROI is really a reflection of the health of your office. Today, I’m going to give you an overview of why getting high ROI on your marketing is much more than just […]

Marketing is a foundation of all modern dental practices. But your marketing needs vary and understanding your needs and business are key to effective strategies. Today, I’m going to talk about having a solid understanding of your business and a marketing strategy supports your long-term goals. I’ll also touch on marketing points you need to […]

Authenticity is the new currency in marketing. So what story is your practice telling? Today, I’m going to walk you through 5 steps you and your team can do to discover and direct your authenticity. I also have a challenge for you. I’d love to hear what you find from the challenge I gave you. […]