News & More

Stop chasing strangers and start reigniting your most loyal patients. Dr. Devin Giron’s results show the power of a trained team and a consistent review process, resulting in a 50% increase in online trust and massive referral growth. Download here

Most dentists do the “right things.” They have websites, post on social media, and even advertise, but still potential patients hesitate. Case acceptance peters out, and recruiting feels so much harder than it needs to be. Why? It’s likely because you’ve got a visibility problem. If the stock imagery on your site, your social media […]

“If I go to a restaurant and it has no sound, it’s uncomfortable. Throw some fluorescent lights in there too, and then I’m like, I just wanna get out.”- Sara Hansen Brief overview of the episode Regan and Sara zoom in on a micro topic that quietly controls the vibe of your practice: sound. From […]

“Marketing is an inside out job. Everything culminates in that brick and mortar experience.” – Sara Hansen Brief Overview of the Episode This episode is a reality check on brand congruency. Regan and Sara walk through the check in and waiting room experience and explain why small inconsistencies quietly kill trust, case acceptance, and referrals. […]

“Go sit in your operatory chair. Look around. What is the patient actually experiencing?” – Robyn Damaris  Brief overview of the episode This conversation opens 2026 with a reset: Productive Dentist Academy is now three focused brands, and Phoenix Dental Agency exists to help practices tell the truth about who they are, consistently. Robyn shares […]

  Most practices are sitting on a potential goldmine of diagnosed but unscheduled treatment. In this case study, Dr. Spencer Hoyt reveals how he recovered over $437k in production by shifting his focus from external ad spend to intentional internal marketing. Download here

A full schedule doesn’t always mean a healthy practice, and most dentists know that feeling in their gut. In this article for DrBicuspid.com, Phoenix Dental Agency Sr. Marketing Advisor Sara Hansen challenges the dental profession’s obsession with chasing new patients and makes the case for something far more sustainable: owning your marketing from the inside […]

When Dr. Ken Lin found his hygiene schedule half-full, he didn’t buy more ads…he fixed his internal systems! See how Clarksburg Dental Center used a 3-step re-engagement program to fill their books and grow revenue by 16% in just five months. Download here

You might think your website looks polished, but what if it’s also turning people away? Today’s dental consumers can spot stock photos instantly, and when they do, their trust disappears just as fast. In this article, Sara Hansen and Matt Hutchings reveal why authentic photos and video aren’t simply cosmetic upgrades. Real team members, real […]

 “You have no business spending thousands of dollars on external marketing when you have got revenue sitting right inside your practice.” – Sara Hansen   Brief Overview of the Episode Marketing is not a logo, a flyer, or a Google Ads login. It is a system that touches every step of the patient journey. […]

  “Doctors, your website isn’t a marketing tool. It’s a mirror, and sometimes what it reflects isn’t pretty.” – Regan Robertson Brief Overview of the Episode In this revealing discussion, Regan Robertson is joined by website developer Kenny Davenport and dental marketing strategist Sara Hansen from Phoenix Dental Agency to unpack what makes a dental […]

“It was what I wanted, and I didn’t even know what I wanted.” – Dr. Crystal Martin Episode Overview: For years, Dr. Crystal Martin avoided updating her website. Every option felt the same: cookie-cutter, uninspired, and disconnected from the heart of her practice. In this episode, she opens up about how the right process not […]