Podcasts

Having a marketing company get you 100 new patient calls means nothing if your office can’t convert them. Most marketing ROI is BS. ROI is really a reflection of the health of your office. Today, I’m going to give you an overview of why getting high ROI on your marketing is much more than just […]

Marketing is a foundation of all modern dental practices. But your marketing needs vary and understanding your needs and business are key to effective strategies. Today, I’m going to talk about having a solid understanding of your business and a marketing strategy supports your long-term goals. I’ll also touch on marketing points you need to […]

Authenticity is the new currency in marketing. So what story is your practice telling? Today, I’m going to walk you through 5 steps you and your team can do to discover and direct your authenticity. I also have a challenge for you. I’d love to hear what you find from the challenge I gave you. […]

How does that make the patient feel? Think about your practice and the things that cause patient’s stress. Anything you can do to remove that stress improves the patient journey. Today, we’re talking about how you and your team can give your patients a platinum experience that makes them feel like they’ve come to the […]

“Making things convenient, that’s the biggest thing to me,” says Ken Davenport. Join us as we continue our conversation with PDA’s senior web developer Ken about what to look for in an exceptional dental website including: Red flags to look for when getting your website built What is more important than being #1 on Google […]

“When a design for a website comes in, I think that’s cool, but how’s the user going to interact with it?” When dentists ask PDA web developer Ken Davenport, “is my website good” his answer is simple: is the website giving you the patients you want and are those patients having a great experience? Join […]

Marketing in dentistry is all about relationships. Today we talk with expert marketer Matt Hutchings about how to use who you are and what you’re interested in to gain more patients. Matt also covers several examples of how entrepreneurial dentists are leveraging authentic marketing in their practices. To learn more about Authentic Marketing in your […]

“Successful marketing means building great relationships, which is vital during uncertain times,” says Jenni Bollman. Tune in for a conversation about directing your marketing to building and maintaining patient loyalty when things go sideways including: What to do with your marketing strategy in uncertain times How to use marketing to foster patient loyalty Adapting messaging […]

 “When we think of the word marketing, people typically think of social media, a dental practice website, or newspaper ad,” Sara Hansen explains. “But the most successful practices harness authentic connection to win loyal patients.” Marketing Coach Sara Hansen shares the strategy dentists and teams use to grow their practice and gain loyal patients: […]

“Marketing message is going to depend on a plethora of things, but the ones that are very personal to the doctor are the ones that really take off,” says Annette Stevenson Dive deep into the ins and outs of dental marketing with a Marketing Coach who works with some of the industry’s most high-powered dentists […]

Most dentists are spending about 1% of their budget on marketing. I market at 8% and what I realized was not only was my market penetration getting better, my overhead was also going down. That’s the concept of net zero marketing: as you start producing more, you drive all your fixed costs down. So today […]

If you’re anything like me, you get emails and letters that offer to get you massive amounts of new patients. It sounds good up front, but you end up with all these patients who aren’t qualified for the work you want to do. While specifically targeting the patients who need the work you do is […]