Podcasts

  “If patients don’t trust the story, they won’t trust the science.” ~Aleisia Gibson Wright The future of healthcare marketing doesn’t live in algorithms—it lives in the stories we tell. In this episode, Regan Robertson sits down with Aleisia Gibson Wright, founder of GW Health Public Relations, for a deep dive into how emerging technology […]

“People don’t buy the best products. They buy the ones they understand the fastest.” ~Dr. JJ Peterson Why do some brands resonate while others get ignored? In this powerful episode, Dr. JJ Peterson—chief StoryBrand guide and PhD in narrative transportation—breaks down how the world’s top companies and dentists alike win trust, attention, and loyalty using […]

“Talk about what you care about. Being authentic attracts the people who are like-minded.”  ~ Victoria Peterson When it comes to marketing, dentistry is late to the game. Many of you may not know that it was illegal to market dental practices until the late 1980s. So it’s no surprise that so many dentists struggle […]

“Your team is a huge part of building your dental practice…most teams don’t realize how critical their role is.” ~Sara Hansen How would you feel if you could increase your productivity without spending external marketing dollars? There is a potential untapped marketing goldmine in your practice. Your team. Think about how important your team is. […]

“In this scenario, your treatment coordinator could pull in an additional $30,000 per month based on treatment that you’ve already recommended.”  ~ Dr. Victoria Peterson This episode of the Investment Grade Practices Podcast looks at the world of patient reactivation. By staying in relationship with your patients, and re-engaging those who were previously recommended treatment, […]

“I began understanding that patient relationships are key, and that me being me is key. And that changed everything, but I had to be me to connect with my patients.” -Dr. Maggie Augustyn We all have ideas of what a dentist should be – knowledgeable, intelligent, in control.  But with the pressure of societal norms tying […]

“In spite of all the modern conveniences of life in 2024, good communication and friendly people are still what we need to meet the needs of our patients.” ~Dr. Thomas Giacobbi In this episode of Everyday Practices Dental Podcast, host Regan Robertson sits down with Dr. Thomas Giacobbi, the editorial director of Dentaltown magazine, and […]

“Growing practices should always be in the mindset of hiring great talent when it comes along.” ~Dr. Victoria Peterson In today’s competitive landscape, the way you brand yourself as an employer can make or break your practice. Join Dr. Victoria Peterson in this episode of the Investment Grade Practices Podcast as she dives into the […]

“If I can help my audience and make sure they don’t fall into the same trap that somebody else in our industry did, then I’ve done my job as a journalist.” ~Kevin Henry In this episode, Everyday Practices Dental Podcast co-hosts Regan Robertson and Dr. Chad Johnson are joined by DrBicuspid.com Editor-in-Chief Kevin Henry. With […]

Wondering where dentistry goes next? In this episode of The Future of Dentistry, host Anne Duffy explores how innovation, evolving roles and technology are reshaping clinical and practice life. You’ll walk away with a fresh perspective on staffing, patient expectations and what it takes to stay ahead. Tune in and get ready to rethink what’s […]

“It doesn’t matter how good you are if you don’t have people sitting in your chairs.” ~Dr. Bruce B. Baird So, you’re a great communicator with fantastic technical skills? That’s awesome. But none of that matters if you don’t have people in your chairs. I’ve seen this over the years. A dentist has all of […]

“Just because someone says the latest material or latest handpiece is the best ever doesn’t mean it is.” ~Stan Goff Get ready to geek out on materials, friends! In this episode, Everyday Practices Dental Podcast co-hosts Regan Robertson and Dr. Chad Johnson are joined by Dental Products Report Managing Editor Stan Goff. As a seasoned […]