Podcasts

Marketing in dentistry is all about relationships. Today we talk with expert marketer Matt Hutchings about how to use who you are and what you’re interested in to gain more patients. Matt also covers several examples of how entrepreneurial dentists are leveraging authentic marketing in their practices. To learn more about Authentic Marketing in your […]

“Successful marketing means building great relationships, which is vital during uncertain times,” says Jenni Bollman. Tune in for a conversation about directing your marketing to building and maintaining patient loyalty when things go sideways including: What to do with your marketing strategy in uncertain times How to use marketing to foster patient loyalty Adapting messaging […]

 “When we think of the word marketing, people typically think of social media, a dental practice website, or newspaper ad,” Sara Hansen explains. “But the most successful practices harness authentic connection to win loyal patients.” Marketing Coach Sara Hansen shares the strategy dentists and teams use to grow their practice and gain loyal patients: […]

“Marketing message is going to depend on a plethora of things, but the ones that are very personal to the doctor are the ones that really take off,” says Annette Stevenson Dive deep into the ins and outs of dental marketing with a Marketing Coach who works with some of the industry’s most high-powered dentists […]

Most dentists are spending about 1% of their budget on marketing. I market at 8% and what I realized was not only was my market penetration getting better, my overhead was also going down. That’s the concept of net zero marketing: as you start producing more, you drive all your fixed costs down. So today […]

If you’re anything like me, you get emails and letters that offer to get you massive amounts of new patients. It sounds good up front, but you end up with all these patients who aren’t qualified for the work you want to do. While specifically targeting the patients who need the work you do is […]

“The people who are writing for us are giving the best advice we could possibly give,” say’s Anne Duffy, RDH in today’s podcast. A practicing dental hygienist, Anne is passionate about helping others. She leads two dental publications: Dental Entrepreneur, which has gone to all dental schools in the country since 1988, and Dental Entrepreneur […]

“Just because you’re an expert, doesn’t make you interesting,” says co-host Victoria Peterson as she introduces today’s guest Dr. Paul Homoly. And implant and restorative dentist for 23 years, Dr. Homoly is especially known for his speaker development programs that help dentists become effective, interesting speakers so they can share their knowledge with others. Today, […]

“The technology has really transformed our practice because patients can now understand advanced dentistry,” says today’s guest, Dr. Grant Olson. Dr. Olson as been pursuing his passion of creating brighter smiles with the latest technology and a five-star patient experiences. It must be working because Dr. Olson and his team are looking forward to opening […]