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Turning Websites Into Patient Connections (E.304)

“It was what I wanted, and I didn’t even know what I wanted.” – Dr. Crystal Martin Episode Overview: For years, Dr. Crystal Martin avoided updating her website. Every option felt the same: cookie-cutter, uninspired, and disconnected from the heart of her practice. In this episode, she opens up about how the right process not […]

September 17th, 2025

Stop Selling Dentistry. Start Telling Stories. (E.301)

  “Patients don’t buy what you do. They buy the story you tell and how it makes them feel.” – Matt Hutchings Brief Overview In this episode, Regan Robertson sits down with Everyday Practices producer and videographer Matt Hutchings to explore how dental practices can leverage their why into powerful storytelling. Building on insights from […]

August 27th, 2025

Flossed and Found: Discover Untapped Revenue through Internal Marketing

Most practices chase new patients while overlooked opportunities already exist within your schedule. In this webinar, you’ll learn how to uncover that hidden revenue, boost case acceptance and turn your existing database into your most reliable growth engine. Click to secure your seat. Watch the Webinar

July 18th, 2025

Patients Don’t Buy Dentistry. They Buy Trust (E.294)

 What This Episode Reveals Dr. Michael Sonick joins hosts Dr. Chad Johnson, Dr. Maggie Augustyn, and Regan Robertson to expose the real reason most treatment plans stall.Patients feel like a case, not a person. This episode is a masterclass in human-centered dentistry:Why emotional presence matters more than explanation.How trust begins in the first 90 […]

July 2nd, 2025

Earning the Right to Get New Patients (E.291)

“Have you earned the right to get a referral—or are you just hoping for one?” – Sara Hansen Too many dentists think marketing is something you do outside the practice. But real, sustainable growth starts within. In this candid and empowering episode, marketing strategist Sara Hansen joins Dr. Maggie Augustyn, Dr. Chad Johnson, and Regan […]

June 11th, 2025

From Search to Schedule: Why Your Website Alone Won’t Win You New Dental Patients

Think your website is your best new-patient magnet? Think again. In today’s digital world, simply appearing in Google search isn’t enough. This article explains how savvy dental practices are turning clicks into appointments using conversion-focused design, clear calls to action, and patient-friendly follow-up. You’ll learn what elements your site might be missing, how to nudge […]

June 9th, 2025

Strengthening Your Marketing Core Muscles (E.290)

Marketing isn’t just ads and social posts, it’s the backbone of your practice’s growth. But just like skipping leg day at the gym, many dental practices skip the real core work that gives marketing its staying power. In this episode, co-hosts Dr. Chad Johnson and Regan Robertson break down what it means to strengthen your […]

June 4th, 2025

Who Really Owns Your Dental Data? (E.288)

“What if your software vendor is holding your patient records hostage—and you didn’t even know it?” ~Dr. Bryan Laskin In this explosive episode, Regan Robertson, Dr. Maggie Augustyn, and Dr. Chad Johnson sit down with tech visionary and dentist Dr. Bryan Laskin to unpack one of dentistry’s most urgent but ignored threats: data access, ownership, […]

May 21st, 2025

How AI and Storytelling Are Changing Healthcare (E.287)

  “If patients don’t trust the story, they won’t trust the science.” ~Aleisia Gibson Wright The future of healthcare marketing doesn’t live in algorithms—it lives in the stories we tell. In this episode, Regan Robertson sits down with Aleisia Gibson Wright, founder of GW Health Public Relations, for a deep dive into how emerging technology […]

May 14th, 2025

What Great Dental Brands Get Right with Marketing (E.284)

“People don’t buy the best products. They buy the ones they understand the fastest.” ~Dr. JJ Peterson Why do some brands resonate while others get ignored? In this powerful episode, Dr. JJ Peterson—chief StoryBrand guide and PhD in narrative transportation—breaks down how the world’s top companies and dentists alike win trust, attention, and loyalty using […]

April 23rd, 2025

Are Your 5-Star Google Reviews Disappearing? Here’s What You Need to Know

Over the weekend, business owners across the country woke up to find dozens of their hard-earned 5-star Google reviews had vanished. This isn’t an isolated glitch – it’s happening on a large scale. Google’s latest review purges have resulted in an astounding 73.1% of deleted reviews being 5-star ratings, leaving dental practices and small businesses […]

February 20th, 2025

Attracting High-quality Patients: Top Dental Marketing Strategies for Practice Growth (E. 139)

“Talk about what you care about. Being authentic attracts the people who are like-minded.”  ~ Victoria Peterson When it comes to marketing, dentistry is late to the game. Many of you may not know that it was illegal to market dental practices until the late 1980s. So it’s no surprise that so many dentists struggle […]

November 26th, 2024
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Turning Websites Into Patient Connections (E.304)

“It was what I wanted, and I didn’t even know what I wanted.”...

Turning Websites Into Patient Connections (E.304) (featured image)

Stop Selling Dentistry. Start Telling Stories. (E.301)

  “Patients don’t buy what you do. They buy the story you...

Stop Selling Dentistry. Start Telling Stories. (E.301) (featured image)

Flossed and Found: Discover Untapped Revenue through Internal Marketing

Most practices chase new patients while overlooked opportunities...

Flossed and Found: Discover Untapped Revenue through Internal Marketing (featured image)
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This privacy notice discloses our privacy practices and the use of Google Analytics 4(GA4), an analytic advertising feature. This privacy notice applies solely to information collected by this website and the GA4 platform. It will notify you of the following:

  1. What personally identifiable information is collected from you through the website and GA4 platform, how it is used, and with whom it may be shared.
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  3. The security procedures in place to protect the misuse of your information.
  4. How you can correct any inaccuracies in the information.

Information Collection, Use, and Sharing
We only have access to/collect information that you voluntarily give us via email or other direct contact from you. We will not sell or rent this information to anyone.

We will use your information to respond to you, regarding the reason you contacted us. Unless you ask us not to, we may contact you via email in the future to tell you about specials, new products or services, or changes to this privacy policy.

While Phoenix Dental Agency is the primary data controller, Google, in the context of providing Google Analytics service, acts as a data processor. We use Google Analytics 4, a widely recognized web analytics service provided by Google, Inc., to track user interactions and gather data for advertising purposes. As a third-party vendor, Google Analytics operates independently and maintains its own privacy policy, which can be found at https://policies.google.com/privacy. We carefully select our third-party vendors for their commitment to user privacy and adherence to data protection standards. As part of our ongoing commitment to your privacy, we implement measures to ensure that services like GA4 comply with our high standards of data protection.

GA4 collects certain personally identifiable information from you as you interact with our website. This information includes but is not limited to your device ID, IP address, and geographic location. The information collected through GA4 is used to analyze user behavior, optimize our website’s performance, and tailor our content to better serve your needs. This data is compiled and anonymized, ensuring that it cannot be linked back to individual users.

Please note that GA4 may share the information collected with Google and other third-party service providers to enable data processing and reporting on website usage. However, we will not sell, rent, or share your information, especially your personally identifiable information, with any third party outside of our organization.

Your Access to and Control Over Information
You have certain rights regarding the data collected by GA4. You have the right to do the following at any time by contacting us via the email address or phone number given on our website:

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In addition to opting out of any future communications from us at any time, you may also opt out of the GA4 feature if you so choose. You can opt out of the GA4 Advertising Features we use through Ads Settings, Ad Settings for mobile apps, or through the NAI’s. This link points to Google Analytics’ currently available opt-outs for the web https://tools.google.com/dlpage/gaoptout/

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To ensure data protection while we are using GA4, we are implementing additional security measures that include and are not limited to:

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Wherever we collect sensitive information (such as credit card data), that information is encrypted and transmitted to us in a secure way. You can verify this by looking for a lock icon in the address bar and looking for “https” at the beginning of the address of the Web page.

While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job (for example, billing or customer service) are granted access to personally identifiable information. The computers/servers in which we store personally identifiable information are kept in a secure environment.

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If you feel that we are not abiding by this privacy policy, you should contact us immediately.

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Notice of Privacy Practices

This privacy notice discloses the privacy practices for our website. This privacy notice applies solely to information collected by this website. It will notify you of the following:

  1. What personally identifiable information is collected from you through the website, how it is used and with whom it may be shared.
  2. What choices are available to you regarding the use of your data.
  3. The security procedures in place to protect the misuse of your information.
  4. How you can correct any inaccuracies in the information.

Information Collection, Use, and Sharing
When Personal Health Information (PHI) is requested, we abide by all Health Insurance Portability and Accountability Act of 1996 (HIPAA) rules and regulations to protect your information and privacy. We are required by applicable federal and state law to maintain the privacy of your health information. We are also required to give you this Notice about our privacy practices, our legal duties, and our rights concerning your health information. We must follow the privacy practices that are described in this Notice while it is in effect. This notice takes effect January 1, 2019, and will remain in effect until we replace it. We reserve the right to change our privacy practices and the terms of this Notice at any time, provided such changes are permitted by applicable law. We reserve the right to make the changes in our privacy practices and the new terms of our Notice effective for all health information that we maintain, including health information we created or received before we made the changes. Before we make a significant change in our privacy practices, we will change this Notice and make the new Notice available upon request. You may request a copy of our Notice at any time. For more information about our privacy practices, or for additional copies of this Notice, please contact us using the information listed at the end of this Notice.

Wherever we request sensitive information (such as personal health information (PHI)), that information is encrypted and transmitted to us in a secure way. You can verify this by looking for a lock icon in the address bar and looking for “https” at the beginning of the address of the Web page.

We are the sole owners of the information collected on this site. We only have access to/collect information that you voluntarily give us via email or other direct contact from you. We will not sell or rent this information to anyone.

We will use your information to respond to you, regarding the reason you contacted us. We will not share your information with any third party outside of our organization, other than to perform quality of service analysis and as necessary to fulfill your request, e.g. to respond to your queries. We may use your information to review our interactions with you and to help us improve and provide you with the best experience possible.

Unless you ask us not to, we may contact you via email in the future to tell you about specials, new products or services, or changes to this privacy policy.

Your Access to and Control Over Information
You may opt out of any future contacts from us at any time. You can do the following at any time by contacting us via the email address or phone number given on our website:

  • See what data we have about you, if any.
  • Change/correct any data we have about you.
  • Have us delete any data we have about you.
  • Express any concern you have about our use of your data.
  • Revoke an authorization previously made
  • You have additional rights, please contact the office for the latest copy of our Notice of Privacy Practices and to ask any questions.

Security
We take precautions to protect your information. When you submit sensitive information via the website, your information is protected both online and offline.

Wherever we collect sensitive information (such as personal health information or credit card data), that information is encrypted and transmitted to us in a secure way. You can verify this by looking for a lock icon in the address bar and looking for “https” at the beginning of the address of the Web page.

While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job (for example: billing or customer service) are granted access to personally identifiable information. The computers/servers in which we store personally identifiable information are kept in a secure environment.

If you feel that we are not complying with your rights, you should contact us immediately via telephone or email. You also have the right to contact Health and Human Services (HHS) (https://www.hhs.gov/hipaa/filing-a-complaint/). We will not retaliate against you for filing a complaint.

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Terms of Service

Entering this site or the links accessible through this site, you agree to be bound by this agreement. The information and the resources contained on and accessible through this site are made available by Phoenix Dental Agency and/or its suppliers and vendors, and are subject to your agreement to their terms and conditions.

All contents copyright (c) Phoenix Dental Agency

All rights reserved, Phoenix Dental Agency makes this website available to all users for the sole purpose of providing educational information on health-related issues.

The accuracy of website, information, and resources identified are not warranted or guaranteed, or intended to be a substitute for professional health advice, to contradict health advice given, or for health care of any kind.

Your use of this website indicates your agreement to be bound by the Terms of Use and you expressly agree to be bound to the foregoing terms and conditions.

All materials on this website, including the site’s design, layout, and organization, are owned and copyrighted by Phoenix Dental Agency, or its suppliers or vendors, and are protected by U.S. and international copyrights.

Material on this site may be used for personal use only. Commercial use of any sort is strictly prohibited.

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This site may not be used as a supplement or alternative for health care, and is not intended and does not warrant or guarantee the quality or quantity of any services of any of the advertisers identified; further, the information provided is merely for educational purposes, and its accuracy is not guaranteed. Do not use this site as a substitute for health care. Please consult with your doctor or other health care provider regarding any health questions you may have. This site may not be used for health diagnosis or treatment. Do not use this site to disregard any health advice, nor to delay seeking health advice, because of something you read or see in this site.

You understand and agree that neither Phoenix Dental Agency nor its suppliers or vendors or linked domain names are responsible or liable for any claim, loss, or damage of any kind, directly or indirectly resulting from your use of this site or the information or the resources contained on or accessible through it.

Phoenix Dental Agency expressly disclaims any implied warranty or representation about the information or accuracy, relevance, completeness, timeliness or appropriateness for any particular purpose of any kind. Your use of this site is also subject to all additional disclaimers that may appear throughout the site.

Other Internet Sites Links
This site also includes links to other internet sites created and maintained by Phoenix Dental Agency’s suppliers, vendors, affiliates, or subscribers. Be aware that Phoenix Dental Agency does not control, makes no guarantees about, and disclaims any express or implied representations or warranties about the accuracy, relevance, completeness, timeliness or appropriateness for a particular purpose of the information or the resources contained on these or any other internet sites.

Further, the inclusion of these links is merely for your convenience and is not intended and does not reflect Phoenix Dental Agency’s opinion on the accuracy or the importance of these other sites; further, Phoenix Dental Agency does not endorse in any manner any of the views expressed in, or products or services offered by these other sites. All information in any site by Phoenix Dental Agency, or associated or linked site, is extracted, read, used, or relied upon by you at your own risk.

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Phoenix Dental Agency and its suppliers and vendors disclaim all express or implied representations or warranties regarding the information, services, products, materials, and any other resources contained on or accessible through this site, including without limitation any implied warranties of merchantability or fitness for a particular purpose. All information provided by Phoenix Dental Agency is made available “as is” and “as available” without warranty of any kind, or any express or implied promise, including, by way of example, its continuing availability.

Limitation of Liability
With respect to products, goods, or services purchased from any entity identified, listed, named or contacted through Phoenix Dental Agency’s website, or any links to Phoenix Dental Agency’s website, to the maximum extent permitted by applicable law, in no event shall Phoenix Dental Agency or its suppliers or vendors be liable for any direct, indirect, special, punitive, incidental, exemplary, contractual, or consequential damages, or any damages whatsoever of any kind, resulting from any loss, which by way of example, includes loss of use, loss of data, loss of profits, business interruption, litigation, or any other pecuniary loss, whether based on breach of contract, tort (including negligence), product liability, or otherwise, arising out of or in any way connected with the use or performance of this site, with the delay or inability to use this site, or with the provision of or failure to make available any information, services, products, materials, or other resources contained on or accessible through this site, even if advised of the possibility of such damages.

You acknowledge and agree that the limitations set forth above are elements of this agreement, and that this site would not be provided to you absent such limitations.

Indemnification
You agree to indemnify, defend, and hold harmless Phoenix Dental Agency and its suppliers and vendors from any liability, loss, claim, and expense (including reasonable attorneys’ fees) related to your violation of this agreement or use of this site in any manner. Your use of this site shall constitute your acceptance of the terms of this Agreement, as revised and modified, if any, each time you access this site. Phoenix Dental Agency may modify this agreement at any time, and such modifications shall be effective immediately upon posting of the modified agreement.

Miscellaneous
Phoenix Dental Agency’s failure to insist upon strict enforcement of any provision(s) of this agreement shall not be construed as a waiver of any provision or right.

This agreement and the resolution of any dispute related to this agreement or this site shall be governed by and construed in accordance with the laws of the State of Washington, without giving effect to any principles or conflicts of law. Any legal action or proceeding between Phoenix Dental Agency or its links, suppliers or vendors and you related to this agreement or this site shall be brought exclusively in a state or federal court of competent jurisdiction sitting in Skagit County, Washington.

Copyright
All materials on this website, including the site’s design, layout, and organization, are owned and copyrighted by Phoenix Dental Agency or its suppliers or vendors, and are protected by U.S. and international copyrights.

Links
This site contains links to other sites. Phoenix Dental Agency is not responsible for the privacy practices of other sites that are linked to us.

Questions
Should you have any questions or concerns regarding Phoenix Dental Agency’s Privacy Policy and Terms of Use, please contact us.

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Accessibility On Our Website

The Web Content Accessibility Guidelines (WCAG) 2.0 are recognized and acknowledged as the international standard measure of success. We regularly test our site to ensure we meet or exceed that standard and also consistently look for ways to improve the web site’s performance, speed, and accessibility.

We are committed to continuously improving access to our goods and services by individuals with disabilities. If you are unable to use any aspect of this website because of a disability, please call (800) 757-6077 and we will provide you with prompt personalized assistance.

If you have trouble seeing web pages, the US Social Security Administration offers these tips for optimizing your computer and browser to improve your online experience.

If you are looking for mouse and keyboard alternatives, speech recognition software such as Dragon Naturally Speaking may help you navigate web pages and online services. This software allows the user to move focus around a web page or application screen through voice controls.

If you are deaf or hard of hearing, there are several accessibility features available to you.

Closed Captioning
Closed captioning provides a transcript for the audio track of a video presentation that is synchronized with the video and audio tracks. Captions are generally visually displayed over the video, which benefits people who are deaf and hard of hearing, and anyone who cannot hear the audio due to noisy environments. Most of our website’s video content includes automated captions. Learn how to turn captioning on and off in YouTube.

Volume Controls
Your computer, tablet, or mobile device has volume control features. Each video and audio service has its own additional volume controls. Try adjusting both your device’s volume controls and your media players’ volume controls to optimize your listening experience.