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Every dental practice has a story, but most patients only experience that story after they walk through your doors. They discover it when your team remembers their name, when someone takes extra time to answer their questions, or when they leave an appointment feeling more confident than when they arrived. The challenge is helping potential […]

Most growing dental practices reach a point where marketing can’t be handled without dedicated support. At that stage, the decision becomes clear: build an internal team or hire a dental marketing company. Cost, expertise, and day-to-day execution all factor into the decision between in-house marketing vs agency help. Each path comes with tradeoffs that impact […]

There are so many independent dental practices out there “doing marketing” but still wondering why their schedules aren’t where they want to be. There’s something that most dentist internet marketing is missing. You have a lot of activity, be it social media posts, advertising, emails, text messaging, but there’s really nothing connecting all of it. […]

Your website and social media shape patient expectations long before the first appointment. But what happens when the experience doesn’t match the marketing? Phoenix Dental Agency‘s Director of Operations, Robyn Damaris, explores why authenticity has become one of the most important elements of dental practice marketing, and how trust can be won or lost before […]

So many dental practices focus heavily on attracting new patients. Meanwhile, hundreds of thousands of dollars in unscheduled treatment, overdue hygiene, and referrals are sitting around inside the practice you’ve already built.  Internal marketing is the key to unlocking all of that stagnant revenue. At Phoenix Dental Agency, we help dental practices create better patient […]

Identify gaps that erode trust, case acceptance, and patient retention before patients ever sit in the chair.

Dental marketing can make the phone ring without creating real growth. You post regularly, test Google Ads for dentists, and update your website when you can. New patients come in, but then things slow down again. Results shift month to month, and it’s frustrating. You’re putting in the effort, but the issue is how your […]

Success in dentistry shouldn’t rest solely on numbers. It’s the legacy you leave behind that really counts. We reveal why the most successful practices are those driven by a clear sense of purpose. Phoenix Dental Agency’s Director of Operations, Robyn Damaris, shares her personal story of how professional strategy and personal mission intersect. Read The […]

Considering a move away from insurance? Learn how to strengthen your practice with smarter systems, improved case acceptance, and clear financial visibility. In this webinar, Phoenix Dental Agency Sr Marketing Advisor Sara Hansen shares strategies to boost profitability, evaluate readiness, and build a more stable, growth-focused practice for long-term success. Watch the Webinar

Many dentists feel like they have to be “influencers” to win online, leading to total burnout. We discuss how to cut through the noise and use social media as a simple, authentic tool for connection rather than a source of stress. Read the article  

“You can walk into a practice and tell that the team is aligned by a feeling. You can sense it.” – Matt Hutchings Brief Overview of the Episode Sara Hansen sits down with Matt Hutchings, PDA Multimedia Content Manager and podcast producer, to talk about the moment marketing gets tested in real life. Matt shares […]

“Good luck replacing your demand before you remove it.” – Regan Robertson Brief Overview of the Episode Going out of network is not a quick switch. It is a strategic transition that requires planning, clear communication, and the right internal systems long before the first contract changes. In this episode, Regan Robertson and Sara Hansen […]