News & More

“People don’t buy the best products. They buy the ones they understand the fastest.” ~Dr. JJ Peterson Why do some brands resonate while others get ignored? In this powerful episode, Dr. JJ Peterson—chief StoryBrand guide and PhD in narrative transportation—breaks down how the world’s top companies and dentists alike win trust, attention, and loyalty using […]

Over the weekend, business owners across the country woke up to find dozens of their hard-earned 5-star Google reviews had vanished. This isn’t an isolated glitch – it’s happening on a large scale. Google’s latest review purges have resulted in an astounding 73.1% of deleted reviews being 5-star ratings, leaving dental practices and small businesses […]

“Talk about what you care about. Being authentic attracts the people who are like-minded.”  ~ Victoria Peterson When it comes to marketing, dentistry is late to the game. Many of you may not know that it was illegal to market dental practices until the late 1980s. So it’s no surprise that so many dentists struggle […]

“Your team is a huge part of building your dental practice…most teams don’t realize how critical their role is.” ~Sara Hansen How would you feel if you could increase your productivity without spending external marketing dollars? There is a potential untapped marketing goldmine in your practice. Your team. Think about how important your team is. […]

“In this scenario, your treatment coordinator could pull in an additional $30,000 per month based on treatment that you’ve already recommended.”  ~ Dr. Victoria Peterson This episode of the Investment Grade Practices Podcast looks at the world of patient reactivation. By staying in relationship with your patients, and re-engaging those who were previously recommended treatment, […]

“I began understanding that patient relationships are key, and that me being me is key. And that changed everything, but I had to be me to connect with my patients.” -Dr. Maggie Augustyn We all have ideas of what a dentist should be – knowledgeable, intelligent, in control.  But with the pressure of societal norms tying […]

“In spite of all the modern conveniences of life in 2024, good communication and friendly people are still what we need to meet the needs of our patients.” ~Dr. Thomas Giacobbi In this episode of Everyday Practices Dental Podcast, host Regan Robertson sits down with Dr. Thomas Giacobbi, the editorial director of Dentaltown magazine, and […]

“Growing practices should always be in the mindset of hiring great talent when it comes along.” ~Dr. Victoria Peterson In today’s competitive landscape, the way you brand yourself as an employer can make or break your practice. Join Dr. Victoria Peterson in this episode of the Investment Grade Practices Podcast as she dives into the […]

What’s more powerful than a keynote at a dental conference? A historic moment when the industry’s leading voices unite for a candid, forward-looking conversation. Developed by Phoenix Dental Agency, and hosted at the Productive Dentist Academy Conference’s 20th-Anniversary celebration in Frisco, Texas, the Dental Media Roundtable brings together five top editors, including Dr. Pamela Maragliano-Muniz […]

Is your office color scheme accidentally repelling patients? Color influences 62% to 90% of first impressions within just 90 seconds, yet many dental practices treat it as an afterthought. The wrong palette can undermine your brand, affect patient comfort, and even impact your practice’s perceived value. Color psychology runs deeper than aesthetics. It can demand […]

“If I can help my audience and make sure they don’t fall into the same trap that somebody else in our industry did, then I’ve done my job as a journalist.” ~Kevin Henry In this episode, Everyday Practices Dental Podcast co-hosts Regan Robertson and Dr. Chad Johnson are joined by DrBicuspid.com Editor-in-Chief Kevin Henry. With […]

Why More Practices Are Moving Away from Phones and Towards Text & Email Phone calls used to be the gold standard for patient communication, and call conversion was essential for dental practices to bring in new patients. But now, according to recent surveys by SMS Comparison: 97 percent of American adults own a mobile phone […]