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“When we think about marketing we usually think about the external piece – website, ads, etc. But there are internal processes we need to think about too. Can we get them to accept an appointment and treatment?” Do you cringe when you hear the word marketing? If you do, you’re not alone. For many dentists, […]

What is your mission? Your cause? The answers can unlock your deepest values and motivations. But for many dentists, they’re buried by self-doubt, imposter syndrome, and the pressure of others’ expectations. The most effective leaders, however, aren’t always the loudest or most credentialed, but those who lean into their genuine strengths. Authentic leadership can transform […]

Dental Cyber Security (Part 1) What You’re Up Against Today “We’ve seen a lot of attacks in the dental industry recently. They have the same tech as other medical professionals but they aren’t as prepared like physicians or hospitals who have been in this situation for a while and are more well protected.” – Adrian […]

“Talk about what you care about. Being authentic attracts the people who are like-minded.”  ~ Victoria Peterson When it comes to marketing, dentistry is late to the game.  Many of you may not know that it was in fact illegal to market dental practices until the late 1980s. So its no surprise that so many […]

“People are the #1 security risk in dentistry.”  ~Regan Robertson Did you know that 90% of cybersecurity breaches are due to human error? And without any training for your team about good security practices, you increase that risk.    In 2022, the average cost of a data breach was over $4 million dollar to investigate, cost […]

“We used to not be able to trust photos. Now we can’t trust photos, audio, or videos with the advances in AI.”  ~Adrian Santangelo Last week we dove into cybersecurity at large and what dental owners and teams can do today to protect themselves.  But while that is happening, there’s a whole set of that […]

“We’ve seen a lot of attacks in the dental industry recently. They have the same tech as other medical professionals but they aren’t as prepared like physicians or hospitals who have been in this situation for a while and are more well protected.”  ~Adrian Santangelo Cyberattacks can be as sudden and unexpected as a heart […]

“Your team is huge part of building your dental practice…most teams don’t realize how critical their role is.” ~Sara Hansen How would you feel if you could increase your productivity without spending external marketing dollars? There is a potential untapped marketing goldmine in your practice. Your team. Think about how important your team is. Your patients spend […]

“You get more chances to be productive when you have a healthy new-patient flow.” ~Dr. Bruce B. Baird Most dentists spend about 1% of their budget on marketing. I’ve marketed my practice at 8% for the last 20 years. When I did that, I realized that not only was my market penetration getting better, but […]

“Creating a really unique, specialized patient experience is a great way to create a competitive-free zone.”-Paul Vigario Too many dentists simply go through the paces with running their dental practice. But that’s the problem: if everyone is doing it, you won’t stand out. But you and your patients deserve better. If you want to know […]

“Everyone wants to know, what is my first step in marketing?” ~Dr. Bruce B. Baird You’ve made the decision to market your dental practice. That’s a great step! Now what? I get this question all the time: what is my first step in marketing?  Well, it really depends on where you’re at in your career.  […]

“I’m trying to get a paradigm shift with patient care. It’s not about the toothbrush…it’s about the patient experience.” -Shawn Zajas How can I create loyal patients? If you’re like most independent dentists this question is on your mind a lot. After all, you bear the burden of meeting or exceeding your patients’ expectations from the moment […]