Podcasts

“Your team is huge part of building your dental practice…most teams don’t realize how critical their role is.” ~Sara Hansen How would you feel if you could increase your productivity without spending external marketing dollars? There is a potential untapped marketing goldmine in your practice. Your team. Think about how important your team is. Your patients spend […]

“You get more chances to be productive when you have a healthy new-patient flow.” ~Dr. Bruce B. Baird Most dentists spend about 1% of their budget on marketing. I’ve marketed my practice at 8% for the last 20 years. When I did that, I realized that not only was my market penetration getting better, but […]

“Creating a really unique, specialized patient experience is a great way to create a competitive-free zone.”-Paul Vigario Too many dentists simply go through the paces with running their dental practice. But that’s the problem: if everyone is doing it, you won’t stand out. But you and your patients deserve better. If you want to know […]

“Everyone wants to know, what is my first step in marketing?” ~Dr. Bruce B. Baird You’ve made the decision to market your dental practice. That’s a great step! Now what? I get this question all the time: what is my first step in marketing?  Well, it really depends on where you’re at in your career.  […]

“I’m trying to get a paradigm shift with patient care. It’s not about the toothbrush…it’s about the patient experience.” -Shawn Zajas How can I create loyal patients? If you’re like most independent dentists this question is on your mind a lot. After all, you bear the burden of meeting or exceeding your patients’ expectations from the moment […]

“If patients align with you, they will never leave for petty reasons.’” -Shawn Zajas How are you different from the dentist down the street?  We really hope your answer isn’t, “I don’t know that I am.” It’s a real challenge so many dentists face today: how do you stand out from the crowd?  As an […]

“Your team is an extension of you. They represent you and your brand with the patients.” -Sara Hansen Most of your patients make the decision to trust – or not trust – you before they even meet you.  Why? Simple answer, it’s because of your team! Think about it…who is the first person a patient […]

“The why is important because marketing is about connection and trust.” -Sara Hansen If the patient doesn’t feel like you’re a safe place, they won’t schedule with you. If they don’t trust you, they won’t accept your treatment plan. This is why authentic marketing in dentistry is so important: patients need to know who you […]

“When we think about marketing we usually think about the external piece – website, ads, etc. But there are internal processes we need to think about too. Can we get them to accept an appointment and treatment?” Do you cringe when you hear the word marketing? If you do, you’re not alone. For many dentists, […]

“All they want to know, is can you help me with my problem.” If your goal is to have new patients say to you, “I saw your ad and felt like you were speaking directly to me” then today’s episode is for you. Mark Thackeray, host of the Dental Marketing Secrets Podcast joins Everyday Practices podcast co-host Regan Robertson […]

Who are you building your practice for? In my interview with Vincent Cardillo, I was blown away with how clearly Vinny articulated how you craft your core values and measure those core values in your practice. As we continue to build an Investment Grade Practice, these core values really come down to building your buyers […]

Dr. Tessa Miller doubled her new patient flow in 6 months. In the fall, Dr. Tessa strategically dipped her toes into marketing to combat the difficulties of a saturated market, and discovered her power as a leader and business owner. Join us today as we peel back the curtain of her success and uncover how she gained control of […]