Why Silence Feels Different Than Calm (E.318)
“If I go to a restaurant and it has no sound, it’s uncomfortable. Throw some fluorescent lights in there too, and then I’m like, I just wanna get out.”- Sara Hansen Brief overview of the episode Regan and Sara zoom in on a micro topic that quietly controls the vibe of your practice: sound. From […]
When the Door Opens, Does It Match? (E.317)
“Marketing is an inside out job. Everything culminates in that brick and mortar experience.” – Sara Hansen Brief Overview of the Episode This episode is a reality check on brand congruency. Regan and Sara walk through the check in and waiting room experience and explain why small inconsistencies quietly kill trust, case acceptance, and referrals. […]
Marketing From The Inside Out First (E.158)
“Go sit in your operatory chair. Look around. What is the patient actually experiencing?” – Robyn Damaris Brief overview of the episode This conversation opens 2026 with a reset: Productive Dentist Academy is now three focused brands, and Phoenix Dental Agency exists to help practices tell the truth about who they are, consistently. Robyn shares […]
Own Your Marketing Or Own Your Regret (E.261)
“You have no business spending thousands of dollars on external marketing when you have got revenue sitting right inside your practice.” – Sara Hansen Brief Overview of the Episode Marketing is not a logo, a flyer, or a Google Ads login. It is a system that touches every step of the patient journey. […]
Your Website Isn’t a Marketing Tool. It’s a Mirror (E.310)
“Doctors, your website isn’t a marketing tool. It’s a mirror, and sometimes what it reflects isn’t pretty.” – Regan Robertson Brief Overview of the Episode In this revealing discussion, Regan Robertson is joined by website developer Kenny Davenport and dental marketing strategist Sara Hansen from Phoenix Dental Agency to unpack what makes a dental […]
Turning Websites Into Patient Connections (E.304)
“It was what I wanted, and I didn’t even know what I wanted.” – Dr. Crystal Martin Episode Overview: For years, Dr. Crystal Martin avoided updating her website. Every option felt the same: cookie-cutter, uninspired, and disconnected from the heart of her practice. In this episode, she opens up about how the right process not […]
Stop Selling Dentistry. Start Telling Stories. (E.301)
“Patients don’t buy what you do. They buy the story you tell and how it makes them feel.” – Matt Hutchings Brief Overview In this episode, Regan Robertson sits down with Everyday Practices producer and videographer Matt Hutchings to explore how dental practices can leverage their why into powerful storytelling. Building on insights from […]
Patients Don’t Buy Dentistry. They Buy Trust (E.294)
What This Episode Reveals Dr. Michael Sonick joins hosts Dr. Chad Johnson, Dr. Maggie Augustyn, and Regan Robertson to expose the real reason most treatment plans stall.Patients feel like a case, not a person. This episode is a masterclass in human-centered dentistry:Why emotional presence matters more than explanation.How trust begins in the first 90 […]
Earning the Right to Get New Patients (E.291)
“Have you earned the right to get a referral—or are you just hoping for one?” – Sara Hansen Too many dentists think marketing is something you do outside the practice. But real, sustainable growth starts within. In this candid and empowering episode, marketing strategist Sara Hansen joins Dr. Maggie Augustyn, Dr. Chad Johnson, and Regan […]
Strengthening Your Marketing Core Muscles (E.290)
Marketing isn’t just ads and social posts, it’s the backbone of your practice’s growth. But just like skipping leg day at the gym, many dental practices skip the real core work that gives marketing its staying power. In this episode, co-hosts Dr. Chad Johnson and Regan Robertson break down what it means to strengthen your […]
Who Really Owns Your Dental Data? (E.288)
“What if your software vendor is holding your patient records hostage—and you didn’t even know it?” ~Dr. Bryan Laskin In this explosive episode, Regan Robertson, Dr. Maggie Augustyn, and Dr. Chad Johnson sit down with tech visionary and dentist Dr. Bryan Laskin to unpack one of dentistry’s most urgent but ignored threats: data access, ownership, […]
How AI and Storytelling Are Changing Healthcare (E.287)
“If patients don’t trust the story, they won’t trust the science.” ~Aleisia Gibson Wright The future of healthcare marketing doesn’t live in algorithms—it lives in the stories we tell. In this episode, Regan Robertson sits down with Aleisia Gibson Wright, founder of GW Health Public Relations, for a deep dive into how emerging technology […]
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